Mar 5, 2013
Silverback by KiBiSi Designed for Louis Poulsen Project Leader: Jonas Hartz Picture, Sound & Music by WAAITT™
I like how in this promo video they keep going back and forth between the simplicity of the design and how it just melds with its surroundings, and the "wow, glamour, zupa-cool product premier approach to displaying their product. Ending with the mirrors as a reminder of the reflective surface of the Silverback and as a way to convey transparency about the product (it's a light)