Illustration by Joren Cull (jorenmania.com).
Legalized Marijuana Goes Luxe
Inside the growing culture of cannabis connoisseurship
It is hoped that legalization will end the illicit trade in this comparatively benign inebriant. But the new law will do more than that. It will reduce social stigma and spur investment; legalization will foster the growing culture of cannabis connoisseurship, complemented with a growing array of swanky consumer products like luxury humidors and space-age vaporizers. While the federal government has set strict guidelines for how marijuana can be marketed, expect high-end retailers to come equipped with knowledgeable salespeople—weed sommeliers who can guide the willing consumer into bespoke euphoric realms.
Read more at at thewalrus.ca.
