Week 6: Follow a Journalist
I have chosen Kimberly Guilfoyle as my journalist. She is the co- host of “The Five On Fox”
Does this journalist appeal to you because you are a digital immigrant or a digital native? Why?
I am a digital native so I like everything to be on social media, Kimberly Guilfoyle doesn't really appeal to me from a digital native standpoint as she is a digital immigrant and only uses her platforms as ways to promote her new book she just released, and the television show she is on, or that she is appearing on. I also believe her target audience is a tad older crowd than I am.
Based on the number of followers, do you think the journalist has a lot of online influence?
Kimberly has a pretty large following. She has the three main social media platforms; Instagram, Facebook, and Twitter. She has 202 thousand followers on Instagram and from what I can tell her Instagram is mostly just the same photo of her in her news chair, but each day so she is wearing different outfits. Her Facebook page has 743,462 lines and 720,330 followers. I’m not sure the difference between a like on Facebook and a follower but those are both impressive numbers. Her twitter also has huge numbers with 1.2 million people following Kimberly.
I definitely think Kimberly has a pretty big online influence because of all of her followers on each social media platform, but also each post on everything has a lot of likes, comments, and re tweets. Kimberly has some tweets that has thousands of likes and hundreds of comments and re tweets.
Do you think the journalist is savvy on social media? If so, why? If not, why?
I believe Kimberly is savvy on social media because it really seems like she knows her target audience, and knows what to tweet to keep them interested, such as Donald trump mentioned he enjoyed her book so she tweeted about that and retweeted his tweet. She was also voted US Weekly's most stylish in New York, so she tweeted about that and tagged them in it.
Does this journalist help market their news organization online?
Kimberly for sure helps market her news organization online. Her Instagram is full of photos of her in her news chair with a caption about tune in tonight! Her twitter and Facebook both have a lot of posts and tweets about what shows she will be appearing on and promotion on her main show.













