#json concept

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Here's a track that we released 2 years ago. Suffocation is a rock soundtrack of a repressed urban mind that is saturated with frustrations beyond its control. When life chokes you with several woes and constraints, you simply do not know if you can ever wade up to the surface to breathe. Breathing, one's basic right to live. Are you deprived of it? Suffocation.

[jsonconcept-blog]

Identity Crisis - Teaser

Identity Crisis is an upcoming photostory produced by JSON Concept.

"Identity Crisis" is a photo story that wishes to visually depict the typical adolescent girl in our society who loses herself in favour of fulfilling what the modern pop culture drives her to become.

Every girl desires for slim and beautiful diva silhouettes like "Lady Gaga" or "Madonna", resulting in several "factory-manufactured" identical copies walking on the streets. Under such repression, she becomes lost in the midst of coming to terms with herself on who she really is.

This photo journey will document if she should be herself truly rather than becoming what the society wants her to be.

Sadly, some never manage to come to terms with themselves.

The above is a mere teaser of what's to come, as this project is currently still undergoing influences before we set it on a fixed course for post-production. Principal photography began and completed in January 2011.