Why are the juice blogs suddenly a thing?

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Why are the juice blogs suddenly a thing?
This Fil-Am restauranteur and perpetual summer chaser, Lui Tortuya’s, mostly spent his time between occassional tomfoolery at his restaurants, Tomato Kick, recording episodes for his podcast and organizing surf tours and lessons. Now, he’s also part of juice.ph bloggers! Check out his profile and see what shares at juice.ph.