Sep 29, 2024
seen from Netherlands
seen from Malaysia
seen from United States
seen from China
seen from Russia
seen from Malaysia
seen from Czechia
seen from Oman
seen from United States
seen from Malaysia
seen from China
seen from Thailand
seen from United States
seen from China
seen from India
seen from China
seen from Malaysia
seen from Germany
seen from United States
seen from Türkiye
JÚ MORANSA
JÚ MORANSA is a slow fashion brand that embraces African heritage and sustainability, blending cultural storytelling with contemporary design. The brand, led by visionary designer Jucelyne Nhanro, draws inspiration from her Bissau-Guinean roots, showcasing rich cultural narratives while committing to environmental consciousness and ethical practices.
My contributions:
PR & Brand Partnerships – Established a structured fashion loan agreement for stylists, fostering seamless collaborations. Liaised with stylists and magazines to enhance partnerships, leading to brand features in GUAP Magazine and Nataal Media.
Social Media & Community Engagement – Crafted compelling social media copy, managed DMs and email inquiries, and maintained a calendar of culturally significant dates (e.g., Africa Day) to align with the brand’s identity.
Influencer & Outreach Strategy – Developed and managed a roster of influencers for strategic partnerships. Initiated outreach to PR agencies to expand brand visibility and strengthen industry relationships.
Brand Storytelling – Crafted a refined brand and designer bio to be distributed alongside lookbooks, reinforcing JÚ MORANSA’s identity and values across key marketing and promotional materials .
Image rights posted below belong to JÚ MORANSA.
JÚ MORANSA: for Nataal Media
JÚ MORANSA: FORMOSA MOODBOARD
JÚ MORANSA: AW23 LOOKBOOK
JÚ MORANSA: FORMOSA