The more that I (trans dude) participate in "men's things" the funnier it is to me to realize so much of ostensible 'the way guys are' is shaped socioeconomically.
Men "care less about their appearance"? Men's clothing tends cheaper, sturdier, but also more boring and featureless. You have to work a lot harder to find interesting cuts or styles or vibrant colors. Shorter hair is far more forgiving to style- I can roll out of bed and examine myself in the mirror and think 'hey, that bedhead look is pretty solid and workable'. Cosmetics 'for men' tend packaged for bulk and convenience and seldom will tell you what their scents actually are so if you like smelling a certain way you have to work harder to think about it.
Even down to men's underwear has a much thicker waistband so it's more likely to show above your pants! I can dress the same way in the exact same pants with different underwear and one of them shows above the waistline and the other doesn't.
And sure we can argue the idea that this marketing exists because it's what men want (IMO, a bit naive considering how large and powerful corporations are / the very sorry state of the ostensible invisible hand) but then I can point to experience working at a daycare and tell you that every three year old boy wants ponytails and his nails painted and likes purple or pink, wants to be a princess, wants to wear costume skirts and dresses, because those things are exciting and pretty- and when those boys turn four or five and start to shy away from them, their response is not a refinement of taste nearly as often as it is one of anxiety and dread- that he has learned those things attract him unwanted attention or admonishment or scolding.
Boys are taught what is safe to want, what they 'should' want. And as a man who intends to enjoy being a man with exactly as much color and glitter as I please, the hollowness of the facade has never been more obvious. Nor more aggravating, considering how much genuine harm and misery comes from it. Manly dudes who really like being "conventionally masculine" aren't going to crumble into dust if walmart stops differentiating some shampoo brands as 'womanly' and some as 'manly'- and he might decide he really likes the way this fruity sparkle body wash makes him smell.
One of my still most-popular posts is about how gender of choice should be universal, and this is another chunk of it- social forces that, if we're being bluntly honest, are mostly after our money, have a vested interest in trying to tell us what to want. That men 'should' want this, and women 'should' want that, and the vast beautiful sphere of human experience is carved up haphazardly and each half flicked aside, here, this is for you, in casual ignorance that what we may literally need to survive wasn't in our allotted chunk. "Aberrant" men- men of color, disabled men, queer men- are forced to see this more and more dramatically, but it affects even the most normative socially accepted men. And this is men- the people who, in patriarchal, misogynist societies are getting ostensibly the better deal!









