sneakerwolf x ASICS SportStyle GEL-LYTE™XXX “WELCOME TOKYO”
A collaboration between “sneakerwolf” and ASICS SportStyle brand. Sneakerwolf is a Japanese artist attracting attention worldwide for works that explore graffiti art textures to create representations of alphabet letters formed into graphics reminiscent of Edo-style kanji characters.
From our desire to welcome many visitors from all corners of the world back to Japan and Tokyo, and fully enjoy their stay, we have developed a design which draws inspiration from traditional buildings in Tokyo that epitomize Japan, and incorporates a finish combining aspects of Japanese aesthetics, as well as the styles of Japan and Tokyo, and the street influence that is typically sneakerwolf.
Adding a polish to an icon, the GEL-LYTE XXX™, the base model, radiates a “future classic” feel. Unlike the base model, this GEL-LYTE XXX Welcome Tokyo model has an added tongue with artwork combining the letters A, S, I, C, and S. The eyelet arrangement has been altered to highlight this feature.
The heel section displays the “SWOLF” logo (the base model has the GEL logo) and artwork combining the letters S, W, O, L, and F, with different colors used for the left and right ASICS stripes, which are covered in a net with a wire mesh look, while the clear rubber section of the outer sole boasts a dragon and flames motif, to complete a pair of sneakers that present a condensed version of sneakerwolf’s world view.
While two editions of these sneakers will be launched, RED and BLUE, the BLUE edition will be a limited edition for sale in Japan only.
<ASICS SportStyle / GEL-LYTE™XXX>
Shaping a new history by fusing modern technologies to the heritage of the GEL-LYTE III, which marks its 30thanniversary.
On the 30thanniversary of the GEL-LYTE III™model, this shoe adds a modern and bold design to the split tongue that is its greatest feature.
This model features FLYTEFOAM™technology in the midsole to realize a light and soft feel.
<Sneakerwolf>
Japanese artist “sneakerwolf” seeks out the commonalities between Japan’s traditional graphic kanji characters “Edo-moji” and contemporary lettering art “graffiti art”, and explores graffiti art textures to create representations of alphabet letter combinations formed into Edo-moji kanji style graphics to achieve unique artworks that are attracting worldwide attention.
He has gained recognition worldwide through his assertive program of solo-exhibitions in recent years, and as the only Japanese artist chosen to participate in the international mural art festival “URBAN MORPHOGENESIS” held in Moscow in 2019.