#kcb206group12

[kcb206group12]

Big Data and Big Corporations

What is big data and how are companies using this tool to benefit business performance? In an interview with the Economist (2012) Andrew Chung highlighted ‘corporations use it within leveraging actions through data gathered from the internet or internal databases.’ Once consumer information is collected it can be scientifically processed to discover useful strategies to support plans and decisions made. Jason Silva (Economist, 2012) indicates ‘this data helps organisations to understand consumers, or even whole civilisations and how best organisations can connect with them.’

  https://www.youtube.com/watch?v=ahZGEusG13A

These actions are currently being implemented by traditional media such as television networks. Within this process new media, such as social media platforms are incorporated within televised programming. This information from these touch-points, is allowing data to be gathered through social media by the sponsors of the television programmes. Master Chef is a great example of this were vast sponsorship is paid by Coles – for the benefit of product placement, internal branding and the company’s own social media and online stores being promoted. “Master Chef’s Facebook page has over one million likes and it has a Twitter profile with 80,000 followers, which is connected to Coles who can then reap the rewards” (Glasner, 2013). When consumers then access these online touch-points, a data market is created and this information is gathered, processed then analysed. Through business intelligence, visualisation can then be used from these analytics to understand the behaviour of consumers and predict their needs and wants. Strategies can then be implemented and strengthened – such as marketing tactics, or even predicting volumes of stock to supply increased demand for products. This allows Coles to be more prepared and strengthens its chances within its internal environments. Raj Dalal chief executive of big data research firm Big Insight, recently stated in an interview with Business Review Weekly (2013) that,  “Coles has used big data not only to pick the best locations to build expensive supermarkets, but also to better guide its marketing campaigns to make them more specific.”

  http://www.experian.com.au/blogs/marketing-forward/2013/02/11/cooking-up-a-winning-sponsorship/

The ethics of how to store and use big data is becoming a huge contentious debate. This is particularly when corporations are taking and trading consumers information through the internet without many consumers understanding that there information is being recorded. Juri Han from IBM (2012) highlighted ‘there is a lag between market adaptation and the appropriate legislative frameworks. Until this is rectified is even more important that big data is managed ethically.’ An example of this is how Target can use its big data resources, to predict when their customers are pregnant, with the purchases they make. With this information Target created promotions which ended up being pushed towards a sixteen year old pregnant women even before her parents had even discovered she was actually pregnant. Reporter Nina Golgowski (2013) indicated ‘this ended up being a very awkward situation for the family and even more embarrassing for Target, when the family confronted the business. It has since turned into a public relations nightmare for the company.’ This situation only supports the fact that big data does create huge power for these corporations – however this power has come from sometimes private information and with all power come responsibility. As this technology is growing rapidly within many industries, it is surely not going to be the last nightmare businesses with this magnitude will encounter.

  http://www.dailymail.co.uk/news/article-2102859/How-Target-knows-shoppers-pregnant--figured-teen-father-did.html#ixzz31PlY2KC4

                Reference List:

Chung Andrew, (2012), Economist, ‘What is big data,’ sourced from; https://www.youtube.com/watch?v=ahZGEusG13A

  Glasner Mathew, (2013), Experian Marketing Solutions, ‘Cooking up a winning sponsorship,’ sourced from; http://www.experian.com.au/blogs/marketing-forward/2013/02/11/cooking-up-a-winning-sponsorship/

  Golgowski Nina, (2012), The Daily Mail, ‘How Target knows when its shoppers are pregnant - and figured out a teen was before her father did,’ sourced from; Read more: http://www.dailymail.co.uk/news/article-2102859/How-Target-knows-shoppers-pregnant--figured-teen-father-did.html#ixzz31PlY2KC4

  Han Juri, (2013), IBM, ‘Living Ethics: Newsletter of the St. James Ethics Centre’

  Mercedes Ruehl, (2013), Business Review Weekly, 11 June 2013, ‘Coles, Woolies and the big data arms race,’ sourced from; http://www.brw.com.au/p/tech-gadgets/coles_woolies_and_the_big_data_arms_4I2P2oieDKZGdev5aY778H

  Silva Jason, (2012), Economist, ‘What is big data,’ sourced from; https://www.youtube.com/watch?v=ahZGEusG13A

[kcb206group12]

How New Media Is Changing Politics:

  The advancements of the internet has allowed new media to evolve. This evolution has created a struggle between those in power and the activism of citizens. Coglan (2013) highlights ‘the perfect recipe of economics within a democratic country; is a balance between financial, social and government economic stability, that results in the best overall outcome that most benefits that society.’

The role of new media within political situations, uses new and traditional media platforms to inform or educate citizens, by providing channels for political actions and allows a voice for the public to be heard. These platforms have provided transparency for the public and for the greater good of societies. It can reveal truth and spin, while allowing access to more information, for people to decide for themselves on how they feel about certain political agendas. Zheng (2005) suggests “anyone with the internet can now connect with more people, to make more change.” This has allowed for stronger people power increasing activism and mobilisation when change is being asked for. Just witness the current occurrences around the world with demonstrations in Russia, Ukraine, Egypt and the Occupy Wall Street campaigns in Western countries. These have all been intensified using new media and without the internet – these group’s agendas may not have been witnessed, then supported by other citizens of other nations.

Although new media has allowed the political atmosphere to become more transparent, there are some such as Julian Assange that argue ‘people within power are taking more control of new media platforms, while using these tools to manipulate policies and the public to empower campaigns that benefit individuals and corporations’ (Capon, 2012). Hedley (2013) suggests ‘these agendas are not to benefit the voting citizens, but to strengthen individual’s own powers, which is against the social economics of a democratic society.’ Mining companies were a good example of this were promotions through YouTube, social media and traditional means were used to manipulate a change in policy. Howcroft (2011) highlights that ‘before the mining companies’ promotions, there was strong support for the mining tax from the public. By the end of this promotion the industry managed to swing public support in the opposite direction.’ This has now created a vote for the mining tax to be eliminated.

http://youtu.be/CREUOpaVYJQ

http://youtu.be/gOdGrTCtbpI

New media has not only had the power to persuade public opinion but, also uncovered and informed citizens of corrupt behaviour. Eddie Obeid who was found to be strengthening his own agendas, through the corruption of using his powers within politics, is now being charged. Gathered support through new media and traditional media, pushed politicians to inform law enforcement. It also has informed the public of the process of the investigation and the depth of corruption.

http://www.abc.net.au/news/2013-07-31/icac-findings-released/4855128

  Although a balance between financial, social and government economic stability should result in the most beneficial outcome for society, Coglan (2013) also indicates that ‘nothing within economics is free.’ With this in mind – one side within a political agenda will gain and contribute their contribution, however a deadweight is created as a result of the opposition losing power. The question then, with a shift in the power struggle between increasing people power (through new media) verse control over new media through censorship and propaganda – how will this struggle, not only change the internet, but societies in general? 

    Reference:

ABC News, (2010), ‘The Association of Mining and Exploration Companies is to relaunch its advertising campaign against the Federal Government’s proposed mining tax’, July 25 2010 , retrieved from; https://www.youtube.com/watch?v=gOdGrTCtbpI

AMEC, (2010), ‘Mining Tax Ad’, retrieved from; https://www.youtube.com/watch?v=CREUOpaVYJQ

Capon Felicity, (2012), The Daily Telegraph, ‘Julian Assange warns of internet danger’, retrieved from; http://www.telegraph.co.uk/culture/books/booknews/9706862/Julian-Assange-warns-of-internet-danger.html

Coglan, Louisa; Hubbard, R. Glenn; McCulloch, Rosalind, (2013), Essentials of Economics, Pearson Australia

Hedley Thomas, (2013), The Australian, ‘How Julia Gillard was ready to censor our free media’, November 16, 2013 12:00am, retrieved from; http://www.theaustralian.com.au/national-affairs/opinion/how-julia-gillard-was-ready-to-censor-our-free-media/story-e6frgd0x-1226761407076#

Howcroft Russel, (2011), Gruen Transfer, ‘Episode 7’, Wednesday 9 November 2011, retrieved from; http://www.abc.net.au/tv/gruenplanet/pages/s3360040.htm

Wells Jamelle, (2013), ABC News, ‘ICAC recommends charges against Obeid’, Mon 26 Aug 2013, 2:09pm AEST, retrieved from; http://www.abc.net.au/news/2013-07-31/icac-findings-released/4855128

Zheng Bijian, (2005), Foreign Affairs; The New American Realism, ‘China’s Rise To Peaceful Great Statas’, Vol. 84, No. 5 (Sep. - Oct., 2005), pp. 18-24, Published by: Council on Foreign Relations, retrieved from; http://www.jstor.org/discover/10.2307/20031702?uid=3737536&uid=2&uid=4&sid=21104052033873

[willhadleykohtao-blog]

Big Data and Big Corporations

What is big data and how are companies using this tool to benefit business performance? In an interview with the Economist (2012) Andrew Chung highlighted ‘corporations use it within leveraging actions through data gathered from the internet or internal databases.’ Once consumer information is collected it can be scientifically processed to discover useful strategies to support plans and decisions made. Jason Silva (Economist, 2012) indicates ‘this data helps organisations to understand consumers, or even whole civilisations and how best organisations can connect with them.’

  https://www.youtube.com/watch?v=ahZGEusG13A

These actions are currently being implemented by traditional media such as television networks. Within this process new media, such as social media platforms are incorporated within televised programming. This information from these touch-points, is allowing data to be gathered through social media by the sponsors of the television programmes. Master Chef is a great example of this were vast sponsorship is paid by Coles – for the benefit of product placement, internal branding and the company’s own social media and online stores being promoted. “Master Chef’s Facebook page has over one million likes and it has a Twitter profile with 80,000 followers, which is connected to Coles who can then reap the rewards” (Glasner, 2013). When consumers then access these online touch-points, a data market is created and this information is gathered, processed then analysed. Through business intelligence, visualisation can then be used from these analytics to understand the behaviour of consumers and predict their needs and wants. Strategies can then be implemented and strengthened – such as marketing tactics, or even predicting volumes of stock to supply increased demand for products. This allows Coles to be more prepared and strengthens its chances within its internal environments. Raj Dalal chief executive of big data research firm Big Insight, recently stated in an interview with Business Review Weekly (2013) that,  “Coles has used big data not only to pick the best locations to build expensive supermarkets, but also to better guide its marketing campaigns to make them more specific.”

  http://www.experian.com.au/blogs/marketing-forward/2013/02/11/cooking-up-a-winning-sponsorship/

The ethics of how to store and use big data is becoming a huge contentious debate. This is particularly when corporations are taking and trading consumers information through the internet without many consumers understanding that there information is being recorded. Juri Han from IBM (2012) highlighted ‘there is a lag between market adaptation and the appropriate legislative frameworks. Until this is rectified is even more important that big data is managed ethically.’ An example of this is how Target can use its big data resources, to predict when their customers are pregnant, with the purchases they make. With this information Target created promotions which ended up being pushed towards a sixteen year old pregnant women even before her parents had even discovered she was actually pregnant. Reporter Nina Golgowski (2013) indicated ‘this ended up being a very awkward situation for the family and even more embarrassing for Target, when the family confronted the business. It has since turned into a public relations nightmare for the company.’ This situation only supports the fact that big data does create huge power for these corporations – however this power has come from sometimes private information and with all power come responsibility. As this technology is growing rapidly within many industries, it is surely not going to be the last nightmare businesses with this magnitude will encounter.

    http://www.dailymail.co.uk/news/article-2102859/How-Target-knows-shoppers-pregnant--figured-teen-father-did.html#ixzz31PlY2KC4

                Reference List:

Chung Andrew, (2012), Economist, ‘What is big data,’ sourced from; https://www.youtube.com/watch?v=ahZGEusG13A

  Glasner Mathew, (2013), Experian Marketing Solutions, ‘Cooking up a winning sponsorship,’ sourced from; http://www.experian.com.au/blogs/marketing-forward/2013/02/11/cooking-up-a-winning-sponsorship/

  Golgowski Nina, (2012), The Daily Mail, ‘How Target knows when its shoppers are pregnant - and figured out a teen was before her father did,’ sourced from; Read more: http://www.dailymail.co.uk/news/article-2102859/How-Target-knows-shoppers-pregnant--figured-teen-father-did.html#ixzz31PlY2KC4

  Han Juri, (2013), IBM, ‘Living Ethics: Newsletter of the St. James Ethics Centre’

  Mercedes Ruehl, (2013), Business Review Weekly, 11 June 2013, ‘Coles, Woolies and the big data arms race,’ sourced from; http://www.brw.com.au/p/tech-gadgets/coles_woolies_and_the_big_data_arms_4I2P2oieDKZGdev5aY778H

  Silva Jason, (2012), Economist, ‘What is big data,’ sourced from; https://www.youtube.com/watch?v=ahZGEusG13A

[willhadleykohtao-blog]

How New Media Is Changing Politics:

The advancements of the internet has allowed new media to evolve. This evolution has created a struggle between those in power and the activism of citizens. Coglan (2013) highlights ‘the perfect recipe of economics within a democratic country; is a balance between financial, social and government economic stability, that results in the best overall outcome that most benefits that society.’

  The role of new media within political situations, uses new and traditional media platforms to inform or educate citizens, by providing channels for political actions and allows a voice for the public to be heard. These platforms have provided transparency for the public and for the greater good of societies. It can reveal truth and spin, while allowing access to more information, for people to decide for themselves on how they feel about certain political agendas. Zheng (2005) suggests “anyone with the internet can now connect with more people, to make more change.” This has allowed for stronger people power increasing activism and mobilisation when change is being asked for. Just witness the current occurrences around the world with demonstrations in Russia, Ukraine, Egypt and the Occupy Wall Street campaigns in Western countries. These have all been intensified using new media and without the internet – these group’s agendas may not have been witnessed, then supported by other citizens of other nations.

  Although new media has allowed the political atmosphere to become more transparent, there are some such as Julian Assange that argue ‘people within power are taking more control of new media platforms, while using these tools to manipulate policies and the public to empower campaigns that benefit individuals and corporations’ (Capon, 2012). Hedley (2013) suggests ‘these agendas are not to benefit the voting citizens, but to strengthen individual’s own powers, which is against the social economics of a democratic society.’ Mining companies were a good example of this were promotions through YouTube, social media and traditional means were used to manipulate a change in policy. Howcroft (2011) highlights that ‘before the mining companies’ promotions, there was strong support for the mining tax from the public. By the end of this promotion the industry managed to swing public support in the opposite direction.’ This has now created a vote for the mining tax to be eliminated.

  http://youtu.be/CREUOpaVYJQ

  http://youtu.be/gOdGrTCtbpI

    New media has not only had the power to persuade public opinion but, also uncovered and informed citizens of corrupt behaviour. Eddie Obeid who was found to be strengthening his own agendas, through the corruption of using his powers within politics, is now being charged. Gathered support through new media and traditional media, pushed politicians to inform law enforcement. It also has informed the public of the process of the investigation and the depth of corruption.

  http://www.abc.net.au/news/2013-07-31/icac-findings-released/4855128

    Although a balance between financial, social and government economic stability should result in the most beneficial outcome for society, Coglan (2013) also indicates that ‘nothing within economics is free.’ With this in mind – one side within a political agenda will gain and contribute their contribution, however a deadweight is created as a result of the opposition losing power. The question then, with a shift in the power struggle between increasing people power (through new media) verse control over new media through censorship and propaganda – how will this struggle, not only change the internet, but societies in general? 

          Reference:

  ABC News, (2010), ‘The Association of Mining and Exploration Companies is to relaunch its advertising campaign against the Federal Government's proposed mining tax’, July 25 2010 , retrieved from; https://www.youtube.com/watch?v=gOdGrTCtbpI

  AMEC, (2010), ‘Mining Tax Ad’, retrieved from; https://www.youtube.com/watch?v=CREUOpaVYJQ

  Capon Felicity, (2012), The Daily Telegraph, ‘Julian Assange warns of internet danger’, retrieved from; http://www.telegraph.co.uk/culture/books/booknews/9706862/Julian-Assange-warns-of-internet-danger.html

  Coglan, Louisa; Hubbard, R. Glenn; McCulloch, Rosalind, (2013), Essentials of Economics, Pearson Australia

  Hedley Thomas, (2013), The Australian, ‘How Julia Gillard was ready to censor our free media’, November 16, 2013 12:00am, retrieved from; http://www.theaustralian.com.au/national-affairs/opinion/how-julia-gillard-was-ready-to-censor-our-free-media/story-e6frgd0x-1226761407076#

  Howcroft Russel, (2011), Gruen Transfer, ‘Episode 7’, Wednesday 9 November 2011, retrieved from; http://www.abc.net.au/tv/gruenplanet/pages/s3360040.htm

  Wells Jamelle, (2013), ABC News, ‘ICAC recommends charges against Obeid’, Mon 26 Aug 2013, 2:09pm AEST, retrieved from; http://www.abc.net.au/news/2013-07-31/icac-findings-released/4855128

  Zheng Bijian, (2005), Foreign Affairs; The New American Realism, ‘China’s Rise To Peaceful Great Statas’, Vol. 84, No. 5 (Sep. - Oct., 2005), pp. 18-24, Published by: Council on Foreign Relations, retrieved from; http://www.jstor.org/discover/10.2307/20031702?uid=3737536&uid=2&uid=4&sid=21104052033873

[kcb206group12]

Why don't we all speak NETSPEAK:

There are numerous descriptions of mediated communication through the internet being:

Computer – Mediated Communication (CMC)

Also David Crystal (2006) highlights “NETSPEAK”; which has far more properties to it, and are linked to writing, however it lacks the structure of formal written speech.

In contrast though – this Tedtalk – presented by John McWhorter (2013) where he discusses the ‘evolution of CMC and how it is becoming more structured and complicated as all communication does when it is given time to grow.’

 http://youtu.be/UmvOgW6iV2s

John McWhorter (2013) also goes on to ‘deem those that criticise new media communication because of its current lack of structure, just don’t understand it.’

  He highlights that, ‘like all in nature, only the strongest will survive within the environment it is placed within.’ Currently with technology rapidly accelerating and over enough time, CMC is flourishing within a perfect environment to evolve and over time will create structure like all language communication before it.

  Through the latest electronic technologies it has allowed New Media Communication to be expressed through new audio and visual practices. It has changed the structure of language introducing fresh abbreviations, fragments of jargon, symbols and restructured punctuation and spelling – that is driving older generations up the wall. An example of this is the latest tool hashtags, which allows people to communicate through topical manner or emotional expressions.

  Whole new concepts of Netspeak are being expressed with emoticons which Skovholt (2014) indicates are ‘Graphic signs highlighting an emotional state.’ Some argue that emoticons were fine to start with, however they have become too complex – to the point where some users can not even understand the emotions they are trying to interpret. Veteran blogger, C. Kristen (2013) from Holla Back Health, expressed her anger at how emoticons are annoying her and produced an interesting top five list, on why this is destroying a blogger posts and how bloggers can really improve communication to audience members:

           You Should Enjoy Using Your Words.

         We All See Right Through a Strategically Placed Emoticon.

        You Need to Have More Faith in Your Readers.

        You Need to Work more on your Sarcasm.

        Just Admit It, Emoticons are Kind of Creepy.

  Below examples of these emoticons are displayed.

    Baym (2010) highlights social practices using self-formation as “people who appropriate the possibilities of textual media to convey social cues, create immediacy, entertain, and show off… they build identities for themselves, build interpersonal relationships, and create social contexts.” So the following clip is an example of this engagement and these bloggers are expressing the latest trends in Netspeak that they use to communicate with their audiences.

http://youtu.be/-Bk9nKZcicw

Mediated communication is no better or inappropriate than traditional communication, it is just the way the world is evolving and probably, as when written speech was created – its either a case of keep up or get left behind.

Reference List:

Baym, Nancy. 2010. “Ch 3: Communication in Digital Spaces.” In Personal Connections in the Digital Age, 50-70. Cambridge MA: Polity PressCrystal, David. 2006. “Ch 2: The Medium of Netspeak.” In Language and the Internet. 2nd ed, 26-65. Cambridge: Cambridge University Press.

  Crystal, David. 2006. “Ch 2: The Medium of Netspeak.” In Language and the Internet. 2nd ed, 26-65. Cambridge: Cambridge University Press.

  Dan Is Not On Fire – Blog and YouTube Channel, (2013), “How To Speak INTERNET”, sourced from; https://www.youtube.com/watch?v=-Bk9nKZcicw

McWhorter. John, TEDtalks, “Txtng is killing language. JK”, sourced from; https://www.youtube.com/watch?v=UmvOgW6iV2s

  Skovholt, Karianne, Anette Grønning and Anne Kankaanranta. 2014. “The Communicative Functions of Emoticons in Workplace E-Mails: :-).” Journal of Computer-Mediated Communication. Published online before print. January 10, 2014. doi: 10.1111/jcc4.12063

[willhadleykohtao-blog]

Why don't we all speak NETSPEAK:

There are numerous descriptions of mediated communication through the internet being:

Computer – Mediated Communication (CMC)

Also David Crystal (2006) highlights “NETSPEAK”; which has far more properties to it, and are linked to writing, however it lacks the structure of formal written speech.

  In contrast though – this Tedtalk – presented by John McWhorter (2013) where he discusses the ‘evolution of CMC and how it is becoming more structured and complicated as all communication does when it is given time to grow.’

 http://youtu.be/UmvOgW6iV2s

John McWhorter (2013) also goes on to ‘deem those that criticise new media communication because of its current lack of structure, just don’t understand it.’

  He highlights that, ‘like all in nature, only the strongest will survive within the environment it is placed within.’ Currently with technology rapidly accelerating and over enough time, CMC is flourishing within a perfect environment to evolve and over time will create structure like all language communication before it.

  Through the latest electronic technologies it has allowed New Media Communication to be expressed through new audio and visual practices. It has changed the structure of language introducing fresh abbreviations, fragments of jargon, symbols and restructured punctuation and spelling – that is driving older generations up the wall. An example of this is the latest tool hashtags, which allows people to communicate through topical manner or emotional expressions.

    Whole new concepts of Netspeak are being expressed with emoticons which Skovholt (2014) indicates are ‘Graphic signs highlighting an emotional state.’ Some argue that emoticons were fine to start with, however they have become too complex – to the point where some users can not even understand the emotions they are trying to interpret. Veteran blogger, C. Kristen (2013) from Holla Back Health, expressed her anger at how emoticons are annoying her and produced an interesting top five list, on why this is destroying a blogger posts and how bloggers can really improve communication to audience members:

           You Should Enjoy Using Your Words.

         We All See Right Through a Strategically Placed Emoticon.

        You Need to Have More Faith in Your Readers.

        You Need to Work more on your Sarcasm.

        Just Admit It, Emoticons are Kind of Creepy.

  Below examples of these emoticons are displayed.

    Baym (2010) highlights social practices using self-formation as “people who appropriate the possibilities of textual media to convey social cues, create immediacy, entertain, and show off… they build identities for themselves, build interpersonal relationships, and create social contexts.” So the following clip is an example of this engagement and these bloggers are expressing the latest trends in Netspeak that they use to communicate with their audiences.

http://youtu.be/-Bk9nKZcicw

Mediated communication is no better or inappropriate than traditional communication, it is just the way the world is evolving and probably, as when written speech was created – its either a case of keep up or get left behind.

Reference List:

  Baym, Nancy. 2010. “Ch 3: Communication in Digital Spaces.” In Personal Connections in the Digital Age, 50-70. Cambridge MA: Polity PressCrystal, David. 2006. “Ch 2: The Medium of Netspeak.” In Language and the Internet. 2nd ed, 26-65. Cambridge: Cambridge University Press.

  Crystal, David. 2006. “Ch 2: The Medium of Netspeak.” In Language and the Internet. 2nd ed, 26-65. Cambridge: Cambridge University Press.

  Dan Is Not On Fire – Blog and YouTube Channel, (2013), “How To Speak INTERNET”, sourced from; https://www.youtube.com/watch?v=-Bk9nKZcicw

McWhorter. John, TEDtalks, “Txtng is killing language. JK”, sourced from; https://www.youtube.com/watch?v=UmvOgW6iV2s

  Skovholt, Karianne, Anette Grønning and Anne Kankaanranta. 2014. “The Communicative Functions of Emoticons in Workplace E-Mails: :-).” Journal of Computer-Mediated Communication. Published online before print. January 10, 2014. doi: 10.1111/jcc4.12063

[kcb206group12]

How gambling is being formed through new media and entertainment industry

Australia has always had an affection for the entertainment of gambling and the rush it provides for punters, can no doubt be traced back over many generations. However it is the recent emergence of its relevance within new media, that some are starting to question and whether unethical implications have been produced. Highlighted by Gainsbury (2013) is that ‘gaming over new forms of media (particularly the internet) is becoming a rapidly expanding enterprise for the gambling and entertainment industries.’

    ‘With the highest rate of gambling in the world with more than 80% of Australian adults participating, the industry provides the state government with huge cash-flow towards its budgets. In 2013 states collected $4.9 billion from the industry at a rate of nine percent of the annual budget’ (Bryant, 2013). With this huge input of income it is reasonable to understand, why governments are reluctant to introduce better restrictions on the conduct of how gambling is being executed over new media and through the entertainment industry.

  Gambling is now spread across a convergence of new media entertainment, which Angel (2013) indicates is ‘a multi-textual engagement over many platforms.’ Punters can still participate through traditional means such as at sporting grounds, within pubs or gambling outlets such as TAB. New media has allowed other platforms to also be accessed through the internet using; smart-phones, tablets, computers and smart televisions.

  The industry have used cross-media strategy to engage with target markets and it has been suggested – it is a long term strategy, to entice people under the legal age to be attracted to this entertainment. McAllister (2013) strongly argues ‘the public do not have an issue with gambling – the problem emerges – with how people perceive the way the industry is profiling gambling towards underage demographics. This can be compared to what the Tabaco industry’s tactics where, before the industry was banned from advertising.’

  Certain leaders within the industry such as Tom Waterhouse, Sports Bet, TAB and Centrebet use cross-media through their own unique selling propositions. Promotions can be seen throughout television sports coverage, around sporting teams or arenas and particularly through YouTube. Each company have their own personal applications, websites, catalogues and magazines that continually entice consumers. Social media pages are setup and some gambling websites have been accused of promoting vernacular creativity through online game platforms (such as poker), to entrap underage and potentially future consumers into the desire of gambling.

  Sports Bet’s convergence strategies through trans-media YouTube promotions and old media catalogues – both used an inclusionary vibe and were promoted towards the target market. After seeing the clips or catalogues, audiences were suggested to connect through using the cross-media platforms (the website and application) to sign-up as a member. From this point the audience could feel as though they were permanently part of the inclusionary vibe and Sports Bet could begin to treat these audience members as “consumer affiliates” (Jenkins, 2003). A great example of this is the following YouTube clip – Sportsbet’s “Betman episodes.”

https://www.facebook.com/photo.php?v=473247976077557">Post</a>

As gambling is within an industry with laws restricting who its consumers’ maybe, the industry have always pushed the ethical boundaries within its promotions. However with the current feelings from the present public, it may-be wise for the industry to hold back on how this form of entertainment is being promoted and who pushed towards.

      Reference:

  Angel Eduar, (2013), “The Future of Storytelling is Transmedia”, retrieved from; http://www.eduardoangel.com/2013/07/09/the-future-of-storytelling-is-transmedia/

  Bryant. Nick, (30 January 2013), BBC, "Australia in thrall of gambling mania", retrieved from; http://news.bbc.co.uk/2/hi/asia-pacific/6313083.stm

  Gainsbury, S., Parke, J., & Suhonen, N. (2013). Consumer attitudes towards Internet gambling: Perceptions of responsible gambling policies, consumer protection, and regulation of online gambling sites. Computers in Human Behavior, 29(1), 235-245, retrieved from; http://www.sciencedirect.com/science/article/pii/S0747563212002555

  Jenkins, Henry. 2003. “Quentin Tarantino’s Star Wars?: Digital cinema, media convergence, and participatory culture”. In Rethinking media change: The aesthetics of transition edited by D. Thorburn & H. Jenkins, 281–312. Cambridge, MA: MIT Press.

  McAllister, I. (2013). Public opinion towards gambling and gambling regulation in Australia. International Gambling Studies, retrieved from; http://www.tandfonline.com/doi/abs/10.1080/14459795.2013.861001#.U0Ez4N4_7IU

[kcb206group12]

New Media Enterprises – The good, the bad and the ugly:

Recently society has been catapulted from the Industrial Revolution into the Information Revolution and like all other revolutions before it, with such accelerated benefits and progress, problems do occur.

    ‘One problem is internet users have become Playbours (people working through entertainment without even realising it) or, through cloud labour and also from tasks participating within such functions as gamification’ (Fuchs, 2014). These scenarios could incur minimal pay or no payment at all. Although business create revenue from this, this could potentially lead to local Australian labour laws being broken and create an unregulated labour market.  Rawlinson (2013) highlights how the power via new media tools could lead to exploitation of the public through governments and corporations. Ess (2013) argues ‘that a democratic society is designed where the people have the power through freedom of speech and the right to vote and new laws can be enforced to stop and discourage this type of behaviour.’ The link below highlights this issue within what has occurred within the News media industry and how British tabloid companies have pushed the boundaries of the public and its privacy – using new technologies to obtain information through peoples private phones and emails. This has led to new laws and restrictions being introduced within England, after public pressure was mounting towards the government to change and discipline certain media enterprises who had pushed the ethical boundary.

  http://youtu.be/XXaSfS4CWec

    Jacobs (2013) indicates ‘that as with the past industrial revolutions, the Internet Industrial Revolution will destroy some industries – however like the past, new industries will be created.’ It is government’s priority to retrain these civilians within these diminishing positions, to within jobs that are more digitalised. ‘Although there are negative aspects within this new revolution, like all revolutions before it there is huge potential for growth and prosperity within society’ (Jacobs, 2013). New media enterprises are already experiencing this potential within the internet landscape. Crowd sourcing particularly crowd funding is economic support for start-up entrepreneurs, charities, artists, and science or medical research. These potential projects have new ideas and creativity that can bring solutions to world issues. It can create new employment and could lead to whole new industries being invented that would improve productivity within society. To date, Kickstarter (the most successful of crowd funding platforms) has created more than 50,000 projects and raised over $688 million (Kickstarter, 2013). ‘Crowd funding supplements the role of venture capital and most likely provides funding options for alternative types of business. Incorporating crowd funding enterprises within capitalisation, increases efficiency of capital search efforts’ (Voelker, 2013). Below is a link with the Pebble invention that the inventors strongly highlight would not have occurred without the financial support of Kickstarter.

  https://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android?ref=most_funded

    Us humans have always been driven to improve our well-being and overall society.  Keith (2013) highlights ‘we will always have good people in society and then always those who will push the ethical boundaries to increase individual power. This is why laws are created to allow society to illustrate where these boundary lines are.’ As technology continues to evolve, our laws will have to change and evolve with them, so employers and new media enterprises can be kept in check.

          Reference:

   Charles Ess, (2013). “Digital Media Ethics.” Sourced from: http://books.google.com.au/books?hl=en&lr=&id=B23gdgMoBXoC&oi=fnd&pg=PT4&dq=democracy+changes+laws+for+privacy+and+media&ots=pDAm_2LNIk&sig=cosbOQJUMjojEi61b34eNZPaG28#v=onepage&q&f=false

   David C. D. Jacobs, Joel Yudken. (2013). “The Internet, Organizational Change and Labor: The Challenge of Virtualization”. Sourced from: http://books.google.com.au/books?hl=en&lr=&id=GlNAqdguikIC&oi=fnd&pg=PP1&dq=economics+internet+to+destroy+some+industries&ots=uS22JrqlEx&sig=n0j0S9oaVrX0EyDyPOHKgd-Phes#v=onepage&q=economics%20internet%20to%20destroy%20some%20industries&f=false

  Fuchs, Christian. (2014). “The Power and Political Economy of Social Media.” In Social Media: An Introduction, 97 – 125. London: Sage Publications.

  Keith J. Yoder. Jean Decety. (2013). “The Good, the Bad, and the Just: Justice Sensitivity Predicts Neural Response during Moral Evaluation of Actions Performed by Others.” Sourced from: http://www.jneurosci.org/content/34/12/4161.short

  Kickstarter. (2013). Sourced from: https://www.kickstarter.com/discover/most-funded?ref=most_funded

  Nick Grimm. (9 Nov, 2011). ABC News 24. ‘A background on the history of the phone hacking scandal that's mired the Murdoch press. Sourced from: http://www.youtube.com/watch?v=XXaSfS4CWec

  Voelker, Troy AView, McGlashan, RobertView. (2013). Small Business Institute Journal. “What is Crowdfunding? Bringing the Power of Kickstarter to Your Entrepreneurship Research and Teaching Activities”. Sourced from: http://search.proquest.com.ezp01.library.qut.edu.au/docview/1506891970/abstract?accountid=13380