Since social media is changing so often. It can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I've read, or I use Twitter based on stats that are outdated now.
In fact, when I recently looked at some of the latest social media statistics, it hit me that the fastest growing demographic on Twitter is is the 55-64 year age bracket. And that's just the tip of the iceberg in terms of what's changed.
In case you're in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers. Especially when trying to gear up for the new social media for business, being in the know of the latest stats is more valuable than ever.
1. Twitter engagement for brands is 17 percent higher on weekends.
I guess not many people know about this one, because only 19 percent of brands tweet on the weekends. If you're trying to encourage your followers to engage with you on Twitter, but you don't want to work over the weekend, you could use Buffer to schedule tweets to be sent while you're having a sleep-in.
Social media scientist Dan Zarrella also found in one of his Twitter experiments that click-through rates were higher on Fridays, Saturdays and Sundays.
2. Tweets with image links get 2 times the engagement rate of those without.
Just like on Facebook, photos are more engaging for Twitter users.
Did you know you can Buffer images right from the web? Our chrome extension lets you right-click on an image and put it straight into your Buffer account as an image post.
3. Tweets with less than 100 characters get 17 percent more engagement.
This is another stat that was similar for Facebook. Shorter posts tend to garner more engagement on both platforms.
If you're posting tweets with links, Dan Zarrella's research shows that 120 to 130 characters will be your sweet spot.
4. Twitter's fastest growing demographic is 55-64 year-olds.
If you're looking at growing your audience, you might want to look at new Twitter users, which are most likely in the older age brackets. As Twitter's user base grows, you'll have a wider variety of users to target, supposing they're all part of your market.
This largely overlaps with the general social media statistics, social media definitely working its way up the age demographic.
5. Tweets with hashtags get two times more engagement.
Having said that, keep the hashtags to a minimum. One or two will get you 21 percent more engagement than if you add three or more. This could be because hashtags often connect a tweet to a particular topic or Twitter chat that others are following or interested in. Keep appropriate hashtags in mind when posting, especially if engagement is something you're looking to improve.
It's especially interesting to look at the history of the Twitter hashtag. The rise of the power of the hashtag is no surprise as a result.
6. 66 percent of user-generated tweets that mention brands come from mobile users.
There are a few things to keep in mind when targeting mobile users. Ensuring that you link to mobile-friendly sites is a good start. Linking to Twitter usernames of people you mention and adding hashtags can also be helpful for mobile users, who might want to find out more without opening new browser windows or searching in their Twitter client.
So being equipped with a great social media publishing tool for mobile is now more important than ever. It'll be interesting how the shift to mobile will become even more obvious in the coming months and years.
7. Twitter users who mostly use a mobile device are 181 percent more likely to be on Twitter during their commute.
When you're tweeting, think about where your audience is, and what they might be doing. If it's early in the morning, they might be commuting to the office -- this is actually a great time to get them, as they're probably bored and looking for something interesting to occupy them during this time.
These users are also 119 percent more likely to use Twitter during work or school hours, so don't write off these times as being no good for tweeting -- at least until you try them. Dinner time, on the other hand, is probably not the best time to catch your followers, as you can see in the image below.
Buffer's integration with Followerwonk can come in handy here, by helping you work out when your followers are most likely to be online, and setting up your Buffer schedule to match these times.
Here are also more insights on how to make the most of Twitter on your mobile phone.
8. Amplifiers are 122 percent more likely to send direct messages.
A study by Twitter itself found that amplifiers -- that is, users who are more likely to retweet than others, thus amplifying content -- are more likely to send direct messages as well. Plus, 90 percent of them tweet about TV shows. This points to the important fact that these users see Twitter as a way to communicate with close friends or family--hence the use of the private option of direct messages -- and to talk about their habits and daily activities, such as watching TV.
Especially with the recent changes being made to DM's, there seems to be a lot more to come for marketers.
9. Your tweets have a 12 times higher chance of being retweeted if you ask for it, and 23 times higher if you actually spell out the word "retweet."
This is a really interesting one. I'd heard before that asking for a retweet is the best way to get one, but in fact, spelling out the word "retweet" as opposed to using the abbreviation "RT" gives a much higher chance of being retweeted -- 23 times higher than average! That's not a hard one to implement, either.
10. Tweets that include links are 86 percent more likely to be retweeted.
Like photos, links appeal to Twitter users.. Links, however, are more likely to increase your number of retweets than engagement rate. This is helpful to keep in mind, as you might want to broaden your reach (get more retweets) rather than engage your current followers (increase engagement with photos).
Conclusion: Where to go from here?
The latest changes to Twitter's statistics suggest a clear change to what lies ahead for Twitter's future.
Where to go from here, is the obvious next question. To harness the power of Twitter's new changes, you might want to take a look at "A scientific guide to posting Tweets, Facebook posts, Emails and Blog posts at the best time", which is a great resource to get more out of Twitter. For more advanced Twitter users, the guide to "A scientific guide to writing great headlines on Twitter, Facebook and your blog" might also be a great place to start.
The value of social media: Twitter tracks impact of brand tweets offline
Twitter has partnered with Datalogix to offer advertisers a way of monitoring the impact of their tweets on consumer behaviour, as the micro-blogging platform looks to woo brands with deeper insights into the value of social media campaigns.
The new tool, called “offline sales impact” aims to quantify the impact of Promoted and organic Tweets on offline sales for consumer packaged goods (CPG) businesses in the US.
The program can be used to see just what effect promoted and regular, "organic" tweets have on the number of units shifted from shop shelves.
Brands’ organic Tweets drive sales. Users exposed to a brand’s organic Tweets bought more from that brand than those who were not exposed, producing a 8 percent average sales lift. This lift was nearly 3x greater among users who saw 5 or more organic Tweets over the measurement period. The implication of this finding is that brands who actively build their follower base and regularly tweet to their followers can see an increase in offline sales.
Every so often a report pops up suggesting that Google+ is far more popular than we actually think and that it’s on course to dominate the world of social media.
Just recently stats emerged which showed that G+ was second only to Facebook in terms of social logins, and the popularity of the network among pre-teens and youngsters suggests that its long-term prospects appear healthy.
Google and Facebook CEOs Page and Zuckerberg Deny Government Back Door
Last week various Social Media were accused of allowing government agencies access to their servers. Larry Page, CEO of Google, and Mark Zuckerberg, CEO of Facebook, have both denied allegations of an alleged ‘back door’ to give government agencies direct access to their servers.
In a blog post, Larry Page and chief legal officer, David Drummond wrote that the company has “not joined any program that would give the U.S. government—or any other government—direct access to our servers.” The two senior executives went on to say that “the U.S. government does not have direct access or a ‘back door’ to the information stored in our data centres.”
Mark Zuckerberg also took to his Facebook page to clear things up: “Facebook is not and has never been part of any program to give the US or any other government direct access to our servers. We have never received a blanket request or court order from any government agency asking for information or metadata in bulk, like the one Verizon reportedly received. And if we did, we would fight it aggressively. We hadn’t even heard of PRISM before yesterday.”
You can read more here.
16 Perfect-Loop Vine Posts
It's no easy feat to create the perfect loop. Though the hashtags #loop and #perfectloop suggest there are thousands out there, the reality is that only a handful of Vine creators have been able to master the cyclical Vine post.
You can see the 16 best Vine loops here.
How to Turn Facebook Profile Pics Into Emoticons
You can now turn your standard Facebook emoticons into cute tiny emoticons from Facebook profile pictures.
