Katie Brockhurst - Social Media Angel

Katie 'Kdot' Brockhurst delivers creative social media consultancy, channel management and training for leading authors, experts and brands in the spirituality and personal development scene. Social Media Angel online tutorials and workshops coming soon.

[socialmediaangel]

Casual email from Diana Cooper - Angels & Ascension - 2012 - Atlantis - Unicorns (‪#‎angel‬ ‪#‎ascension‬ ‪#‎unicorn‬ ‪#‎orb‬ expert / legend) to follow up with me on the big blue #orb seen over LA on Saturday night - it reads >>

"This is one I took of Archangel Raphael. You can see how it is moving. And this Orb taken by Carmen looks like a rocket but is Archangels Mariel, Lavender and Chamuel bringing love and soul healing to Earth." 

Diana's post about what she thinks we might have seen in the sky has been seen by 370,000 people & received 5k + likes / 2k+ shares & 500 comments - people are really talking about this - I saw one video already had 5 million views in 24 hours...

We are asking what is real.. This is interesting & exciting..

[socialmediaangel]

When thinking about what content to create for social media - the more you love doing it - the more of that GOOD / REAL / YOU energy is in the content itself.

And that's where the magic happens (in my experience) in terms of reach & engagement.. It's LOA (law of attraction) in action...

If you are creating content as a chore ... Then those vibes are going into it - all that stuckness & frustration ... So it is out of alignment with not just YOU but your audience / tribe too... So you'll either attract the wrong people or you won't attract much of anything at all...

So when creating content remember it's in the joy, when you're doing what you love, that's where the magic happens... ‪#‎yourvibeattractsyourtribe‬ ❤✨ ‪#‎FKIT‬ ‪#‎DWYL‬

[socialmediaangel]

I LOVE GIFS... And I’ve found a fun new app to play with Lollicam - it makes gifs too smile emoticon so I thought I would take the opportunity to play around with sharing gifs (rather than just video uploads on Facebook.)

If you want to stand out from the crowd (particularly on Facebook) animating your graphics even slightly by using Gifs is a great way to get people’s attention…

I’m def going to get more creative with GIFS for some of my clients - and I have seen some AMAZING and beautiful ones going around…

SO you can’t upload GIFS to Facebook - you can post a URL to a GIF and it will come up and the animated image.

I tried it a few different ways via this Tumblr blog but I have to admit I’ve been having trouble getting the one I created to animate once it is published - and I know my way round Tumblr well - so its likely to be tricky for other people - so lets see what happens with this one... 

So for this one I am trying out GIPHY - let’s see if it works how I want it to…

nb. Sharing from GIPHY to Tumblr option worked.... 

❤ (note slightly manic with excitement due to moving butterfly on face…) 😳

[socialmediaangel]

[socialmediaangel]

HOW TO REPURPOSE CONTENT SO YOU’RE NOT CONSTANTLY IN CREATION MODE

I am a huge fan of recycling and repurposing content for your social media platforms - it is a corner stone to my monthly content planning. I always look to see what can be reused effectively and efficiently!

Here are 6 great tips from my client Shaa Wasmund​ - entrepreneur extraordinaire - who creates regular content for her website and email list which I then repurpose and use across her social media platforms.

1. Rework old content.

Go back through your archives and look for content that based on a good idea and revamp it, or find content that did really well and expand on it. As long as you’re focusing on topics that are evergreen for your readers — meaning that they will always be relevant to them — then you’ll be fine.

2. Give people an update. If you announced the beginning of something in a post a while ago, give people an update on how it’s going. With content like this, you can keep most of what you’ve already created the same — just reword it slightly and give people a short update about what’s happened since then. This way you won’t have to create totally new content, and you’ll get people invested in following the story of your business’s growth.

3. Repurpose content from other your blogs. If you’ve got several blogs running at once, pull content from one blog, give it a quick reposition for the audience of the other blog, and post it there. This also works if you have a blog from an old business that you’re no longer running or a blog that you’ve let go dormant — you can still pull that content and revise it for your current audience.

4. Pull from your other materials. Is there anything that you can pull out of your courses, webinars, workshops, books or ebooks, or even your social media? Think about how you can expand or concentrate material you’ve already created.

5. Change the format. Remember, content can come in all kinds of formats, not just blog posts, so get creative! If you have a blog post on a subject, why not turn it into a video, an infographic, or even a short ebook?

6. Proactively repurpose. When you’re brainstorming new content ideas, don’t just stop with one version of each idea. Think of at least three different ways you can talk about the same idea, and save the ones you don’t use now for easy repurposing later.

Taken from Shaa’s blog http://www.shaa.com/repurpose-content/

Want to tweet about it? Click the blue bird! 😇❤️✨

[socialmediaangel]

10 New Social Media Strategies to Experiment With Today

A roundup of 10 exciting new social media strategies to help you get more reach and more clicks and to get more done in less time.

[socialmediaangel]

The ultimate list of words and phrases that convert from @buffer

[socialmediaangel]

The 7 essential elements of a perfect blog post from @buffer

[socialmediaangel]

Social Media Businesses Trends You Need to Know For 2015

My top takeaway from @hootsuites @ryanholmes recent article on @linkedin > No more free rides: Businesses pay for Facebook (or expand to alternate channels) Your company’s Facebook Page has thousands of Likes, so that means thousands of people see your updates each time you post, right? Nope.

Historically, Facebook’s proprietary algorithm limited reach to just 16 percent of brands’ fans. But a report published by researchers at PR firm Ogilvy earlier this year showed that number has since declined to around 6 percent … and may fall further. “Increasingly, Facebook is saying that you should assume a day will come when the organic reach is zero,” explained the paper’s author, Marshall Manson. Why has this happened?

First of all, there’s more potential content than ever flooding users’ news streams, which means that less and less of it actually gets shown. At the same time, Facebook is encouraging companies to use its paid social ads, which reach a significantly larger percentage of fans than organic posts. These so-called “native ads” look just like normal Facebook posts and show up directly in users’ news streams, not along the side of the page like traditional banner ads.

What does this mean for businesses in 2015? First of all, staying relevant on Facebook will require doubling down on paid social ad spending.

At the same time, we’ll also see companies diversify their social media efforts to include other social channels, including Twitter, Instagram and even China-based messaging service WeChat.

This “platform-neutral” approach is both a hedge against further changes at Facebook and a smart way to reach different demographics flocking to other networks.

[socialmediaangel]

Are you trying too hard on social media?

Be conscious of the way you compose your social media updates Back in May, Axe body spray partnered with a marketing agency to create a fun tool called Social Effort Scale. In effect, it told you whether or not you were trying too hard with your social media sharing on Twitter, Facebook, and Instagram. The scores are based largely on the way you format your updates.

Some of the factors include: Number of hashtags

Percentage of capital letters

Amount of emoticons

Exclamation marks

Punctuation

The resulting score gives you an overall view of how hard you’re trying on social media, plus individual scores for each of your updates. The takeaway: It appears there are several factors that could make your social media posts come off wrong. Be aware of hashtag use, emoticons, capital letters, punctuation, and exclamation marks.

[socialmediaangel]

Tweet the same content six times or more The strategy: Tweet the same content more than once Wisemetrics analyzed 1 million tweets of reposted content to see the impact of a reposting strategy. The results: On average, the second tweet about a news get 86% as much performance as the first one The more one repeat the less the performance he gets, but even after 6 repetitions, we’re still at 67% of the first tweet. Wisemetrics’s analysis of Facebook posts led showed that you can still get engagement on reposting the same content on Facebook, although with greater drops at each successive update. For instance, the second repetition on Facebook drops 38 percent, compared to Twitter’s 14 percent. The takeaway: Share content more than once on Twitter and Facebook.

10 New Social Media Strategies to Experiment With Today

[socialmediaangel]

Social Media marketing plan suggestions from @buffer

[socialmediaangel]

Should you have Linked In as part of your social strategy?

LinkedIn sends nearly four times more people to your homepage than Twitter and Facebook Twitter and Facebook may reign when it comes to social sharing of stories, blog posts, and visual media, but when it comes to direct traffic to your main site, LinkedIn is far and away the No. 1 social referral source. 

Econsultancy reported this gap based on a two-year research study involving 2 million monthly visits to 60 corporate websites. LinkedIn’s referrals, which accounted for nearly two-thirds of all social referrals to corporate homepages, nearly quadrupled the second-place Facebook. 

LinkedIn:64% of social referrals to corporate homepage

Facebook:17%

Twitter:14%

If your content, product or service is of value to professionals or companies then having Linked In as part of your social strategy is important for 2015

[socialmediaangel]

Inside the Facebook News Feed - Up to date info from @Buffer

Do this: The algorithm loves …

Posts with lots of comments

Posts with lots of likes

Post types that users seem to prefer more than others (e.g., photo, video, or status update)

Posts that reference a trending topic

Posts that receive a high volume of likes, comments, or shares in a short time

Link posts

Videos uploaded to Facebook that receive a large number of views or extended viewing duration

Posts that tag other pages within the text

Posts that are liked or commented on by one’s friends

Posts from pages that one interacts with often

Post types that one interacts with often

Posts from pages with complete profile information

Posts from pages where the fan base overlaps with the fan base of other known high-quality pages

Images and videos that have not previously appeared in the Open Graph

Links that have not been posted before

  Don’t do this: The algorithm is not too keen on …

Clickbait

Frequently circulated content and repeated posts

Like-baiting

Posts that include spammy links

Text-only status updates from pages

Posts that are frequently hidden or reported (a sign of low quality)

Posts that contain the words “like, comment, or share”

Posts with unusual engagement patters (a like-baiting signal)

Posts that receive negative feedback categorizes as “meme content”

Posts that are classified as memes by Facebook’s visual analysis of overlayed text on image

Read the whole article on Buffer 

[socialmediaangel]

Somme good suggestions from Blogging Wizard @adamjayC

[socialmediaangel]

A desire is the interface between you and the future. No desire is meaningless or inconsequential. If it pulls you, even a little bit, it will take everyone higher. Every desire deserves your attention.- especially the daily, repeating, seemingly small desires that circulate in your heart and mind. This is the single most practical reason to get clear on your core desired feelings: you can make small improvements to your being and your life, on a daily basis.

Excerpt from @DaniellelaPorte's The Desire Map

[socialmediaangel]

Love this!