" Listen, this musical was about alcoholism. Deep, dark alcoholism. And a love story, but riddled with this third player, right? So it wasn’t for everybody. I knew that it wasn’t the most commercial thing. It was an art piece, and I was so proud of that, actually. And we’re lucky that it had a space on Broadway for even a minute. But what killed me is that I felt like the population that needed it — us all being the daughter or having had that mother or knowing that father or whatever it was — I was worried that we hadn’t reached them. I sometimes worry that the business can be very formulaic, especially in how we sell things. And I was concerned that we weren’t reaching the audience, the whole new generation of sober-curious people, and people that don’t usually come to theater, or whole organizations that thrive and survive on sobriety or that need to have the conversation constantly or to see themselves in a story.
We were being told to sell it as a love story. We were deceiving people as they walked in the door, and I’m saying this out loud because it was one of the most painful parts of the process for me — to be doing that much, to be giving that much of my heart, and being so satisfied by the performance, and then I would literally have someone every single night come and see it and say, “Oh, I had no idea it was about alcoholism.” I jumped back on social media when we got the closing notice and started trying to promote the show, sweating, just to get more people in front of this beautiful piece of work. And I felt sad and angry because there was a time when that wasn’t your job as much; your job was to do eight shows a week with all your heart. But it felt like, “Gosh, I should have been more of an influencer. I should have been having things on the sidewalk [like Hamilton did].” And I started to get desperate because when you work on something for 20 years, and you know how special it is… But then you have to check yourself and say, “It’s special to me, and that doesn’t always translate to special to the larger community.” But it’s painful. When you’re in something that means the world to you, and it’s closing, it’s heartbreaking because it feels like a death."
Kelli O'Hara talking about the early closing of "Days of Wine and Roses" in the annual The Hollywood Reporter Tonys Rountable