In the late 1970s, celebrated muralist Kent Twitchell began his famous artists series, featured in Hi-Fructose Vol. 37, starting with notable Los Angeles artist Ed Ruscha. Measuring 70 feet tall on the side of a downtown building, Twitchell’s full-length portrait of the artist in a red silk shirt and pleated slacks took almost 9 years to complete because it was self-funded and there were other projects that came to him during that time. Why did he choose Ruscha as his first artist? “It was a gut decision,” he says. “He was and is unique and seemed to characterize the American Individualist to me as McQueen did in the film world.”
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