What is On-Page SEO? Essential On-Page SEO Factors Needs to Know
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs. This is different from off-page SEO, which is optimizing for signals that happen off of your website (for example, backlinks). Why is On-Page SEO Important? Does traditional on-page SEO still make a difference in 2020? Yup! In fact, Google’s own “How Search Works” report states that: Even though Google is MUCH smarter than it was back in the day, they still use old school stuff (like looking for a specific keyword on your page). And there’s data to back this up. Our analysis of 1M Google search results found a correlation between keyword-rich title tags and first page rankings. And if you search for any competitive keyword, you’ll notice that the top-ranking pages almost all use that exact keyword in their title tag. That said: There’s more to on-page SEO than cramming keywords into your page’s HTML. To rank your content, you also need to optimize your content for: User experienceBounce Rate and Dwell TimeSearch IntentPage loading speedClick-through-rate 1. Optimize Your Content for SEO Now that you’ve seen why on-page SEO still matters, it’s time to start optimizing your content. Here, we are going to show you how to keyword-optimize every page on your website. Read the full article
