#khp2112

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THE BROOKLYN BIBLIOTECH : Branding Package for a New Library. Part 1

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(De)Branding Raf Simons A deconstruction of three, ad campaigns from three, different brands while they were creatively directed by Raf Simons

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Miu Miu (De)Branded

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Eckhaus Latta

Helmut Lang

Kith

Marc Jacobs

Off-White

Supreme

Vetements

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Preliminary Definition: Image Destruction and Deconstruction (Color and BW) Set 1: Cy Twombly

Set 2: Yves Klein

Set 3: Nike Ad by Luca Finotti

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Virtual Surreality™ Goggles: Breakdown

Objects: pens, pencils, crayons, markers, paint markers, pastels, charcoal, sharpies, a sketchbook, goggles that hinder your vision of your surroundings, cards containing instructions

Actions: visualizing, blindly moving around your environment, drawing, inserting objects into cracks

Goals: Drawing an image produced by your mind’s eye without seeing that image. Testing spatial/tactile perception of a reconfigured environment.

The user puts on the Virtual Surreality™ goggles, inserts a random instruction card into it, visualizes what the instructions tell them to, and, using any series of writing utensils (pens, pencils, crayons, markers, paint markers, pastels, charcoal, sharpies), draws that image onto the sketchbook in front of them, without being able at all to see it. Is the image we see in our head necessarily the same as that we produce ?

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Virtual Surreality Goggles: Prototype

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Virtual Surreality Goggles: Snapchat