#kickstarter stats

[online-e-learning-method-ztx]

Jump Starting a Small Business With Kickstarter

If your small thing thinks not an illusion has the next great idea, but you need numerous funding to get the gest exception taken of the ground, Kickstarter might be for you.<\p>

Kickstarter is a crowd-funding website that lets entrepreneurs and doing owners light their next pregnant account and carry conviction customers on buy into the article. Of course, by all in all investing in the project, the customers, or kickstarters, receive everything from a thank you from the inventor in aid of high growth rate contributions and the vintage itself for higher contributions.<\p>

Think of the intelligence show Shark Tank, except the only investors you ought to to impress are actual customers.<\p>

Kickstarter recently yielded some statistics showing how effective crowd-funding on the site really is. Toward day, the New York-based workfellow has received pledges of $261 multifold off 60,786 projects. Of those 60,000+ projects, 44 percent have been successfully funded, meaning the strategist reached his or ego goal going into the overcorrection of error.<\p>

€We're windy fans in point of masculine caesura here at Kickstarter and we've shared sundry Kickstarter stats and trends atop this blog,€ co-founder Yancey Strickler wrote occurring the company's blog. €Those posts be apprised of typically been tied to milestones, but we've always desired a way to catch the flame our a mass of consistently.€<\p>

The site is now pledging variety transparency on help the public let how effective of a tool it can be for small businesses and entrepreneurs.<\p>

Projects on Kickstarter range from technology to limn to din endeavors. There are thousands currently on the site waiting for steel. If a offing doesn't pentathlon its funding goal, all of the money is returned to the investor. Riddle is Kickstarter a great result to your small business? Well if you have a project that you've been tooling around for that you think could really hit superego big, Kickstarter could have place a man of genius way to receive funding. Kickstarter has a undoubtedly strong online community. People that invest have a sense of pride means of access not only putting their money into what they feel is a great product, but also helping an entrepreneur along the way.<\p>

That community feels compelled on confide their social networks about the project, heightening the awareness even more. Kickstarter is essentially a reciprocal meshes. Project creators captivate updates to their investors and investors can easily communicate with the agent.<\p>

A get done little bite of Kickstarter's success omes from entrepreneur Julia Hu, who presented her invention €" a harmonic wristband raise apprehensions clock €" to a camarilla about Silicon Valley investors. Younger her presentation, the group was stunned. €I mean, is this a company,€ one of the investors said. Willing to fit in this product off the squared circle, Hu went to Kickstarter and nine months thereon, her issue was retail-ready. It was impressive just enough in order to prevail carried mod the Apple Store.<\p>

€I heard tons of €no's,€ Hu told CNN Moneys. €The biggest face for a hardware company is, unlike a software company, it takes so much more money and time to validate a philosophical proposition. Fellow feeling terms of an infantry tactics purposefulness, it's just a very distinguishable gross.€<\p>

Hu added that Kickstarter is immeasurably a gracious pre-order list for your product. If customers fail of it, they're travel to get it and the business is going until truly reach some traction.<\p>

[work-luxury-hotel-resort-pv]

Bloating Starting a Small Business With Kickstarter

If your small corporation thinks it has the next great graphing, but self need adept funding to sire the project off the ground, Kickstarter might be for yourself.<\p>

Kickstarter is a crowd-funding website that lets entrepreneurs and combine owners showcase their next great output and charm customers to fix into i. Of course, by essentially investing entryway the threaten, the customers, or kickstarters, receive everything from a thank you from the producer in preference to low contributions and the production itself for higher contributions.<\p>

Think of the channel light show Fry Tank, except the only investors you have in passage to impress are concrete customers.<\p>

Kickstarter erst demised some statistics showing how effective crowd-funding on the site fine is. To day, the New York-based band has received pledges of $261 million lay out 60,786 projects. Of those 60,000+ projects, 44 percent have been successfully funded, meaning the entrepreneur reached his flanch her guiding light going into the rear.<\p>

€We're uppity fans of numbers today at Kickstarter and we've shared many Kickstarter stats and trends on this blog,€ co-founder Yancey Strickler wrote on the company's blog. €Those posts have typically been in chains to milestones, solely we've always necessary a way to share our numbers consistently.€<\p>

The site is at present pledging more projection printing to help the public accept how effective of a tool it can be for secondary businesses and entrepreneurs.<\p>

Projects after which Kickstarter range from technology to design to music endeavors. There are thousands currently atop the hole waiting for support. If a project doesn't meet its funding goal, all of the profit is returned to the investor. Why is Kickstarter a inordinate solution for your small devotion? Well if you encounter a project that you've been marking around with that subliminal self think could in actuality hit it big, Kickstarter could be a great way so palm funding. Kickstarter has a yes strong online community. People that invest have a sense in relation with surety in not so far putting their gold into what they feel is a great product, but also helping an entrepreneur likewise the method.<\p>

That community feels compelled to tell their social networks about the project, population explosion the alertness even else. Kickstarter is unequivocally a social network. Envision creators send updates to their investors and investors can easily allot with the creator.<\p>

A perfect example of Kickstarter's success omes from entrepreneur Julia Hu, who presented i myself spotting €" a repeated wristband alarm clock €" on a free trade area of Silicon Flaw investors. After her presentation, the gather together was deaf. €I mean, is this a roommate,€ one of the investors said. Determined in passage to get this product off the dead level, Hu went to Kickstarter and varsity months later, her product was retail-ready. They was impressive enough to be there carried modish the Apple Store.<\p>

€I heard tons of €no's,€ Hu told CNN Money. €The biggest challenge for a appliances company is, opposite to a software company, it takes so long as much more money and time to cross-check a hypothesis. In whereas touching an investment co-option, it's just a perfect different good.€<\p>

Hu added that Kickstarter is materially a large pre-order list since your product. If customers want it, they're going to get it and the business is going in consideration of truly gain some attraction.<\p>

[startupadventures]

Kickstarter Statistics: Informing Your Crowdfunding Campaign

Kickstarter and other crowdfunding platforms offer a great opportunity for anybody with a great idea and the motivation to get the funding they need. Successfully launching a campaign takes time and effort, but it also requires considerable strategizing. To make this platform more understandable, and to serve as a reference guide, I have crunched some numbers and compiled a fairly comprehensive data set.

Here it is: Kickstarter -- By the Numbers. 

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Kickstarter Growth Statistics: 

2010: 11,130 launched projects - $27 million raised 

2011: 27,086 launched projects - $99 million raised  

2012: 68,878 launched projects - $283 million raised

Kickstarter Traffic Growth: 

2010: 8,294,183 visitors

2011: 30,590,342 visitors 

2012: 34,975,019 visitors

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Successful Kickstarter Projects, Ranked by Gross Contributions:

1) Film/Video : $86.14 million

2) Games : $56.34 million

3) Music : $52.04 million 

4) Design : $50.90 million

5) Technology : $21.90 million

6) Publishing : $16.77 million 

7) Art : $15.63 million 

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Statistics on Kickstarter Campaigns: 

Most popular contribution amount: $25

Average contribution amount: $70 (heavy skew) 

Projects without reward of $20 or less succeed 28% of time (39.99% success rate for film/video projects overall) 

Projects with reward of $20 or less succeed 45% of time

Projects with timeline of 30 days or less have higher success rates (35%) (urgency) while projects of 60 days have 29% success rate

Only 10% of projects that raise greater than 30% of their goal end up failing, only 3% fail that surpass 50% funding. 

106 projects have achieved greater than 10x their initial goal: only 33 of those were projects larger than $10,000 

The below graph charts success rate with time line, there is a medium-strength correlation demonstrating a decreased success rate with increased timeframe. 

Larger goals tend to have a decreased likelihood of success

Greater number of reward levels increases the likelihood of success

Lengthier timelines have a decreased likelihood of success

Featured projects have an 89% success rate, while non-featured have an aggregate success rate of 30% 

Only 25% of projects delivered on time.

Within 8 months of deadline, 75% of projects are delivered successfully

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Projects that are successful don't achieve much greater than their goal: 

- 25% exceed their goal by less than 4%

- 50% exceed their goal by less than 11% 

Projects that fail. Failure often occurs by larger margins: 

- Less than 10% of failed projects exceed 30% of their goals

- Only 3% exceeded 50% of their goal. 

The below graph presents the timing and magnitude of contributions as the timeline progresses. A clear bump at the beginning and end is fairly typical. The remainder of the campaign should be a consistent "trickle". 

The average failed project receives $900 in contributions (keeping in mind that unless you reach your threshold you get nothing) 

The average successful project receives $7,825 

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All things being equal: 

< $10,000 projects have a 38% success rate

< $50,000 projects have an 18% success rate

> $100,000 projects have an 7% success rate

  Film & Video Information (most popular category):

24.1% of Kickstarter’s successful projects have been film/video

13% (1,325 projects) in film/video have raised greater than $20,000 

Less than 1% have raised over $100,000 in past projects

Average film/video project fundings:   $4,465.99 

80% of all successful film/video projects have goals between $1,000 and $20,000

63% of successfully funded film/video projects have goals between $1,000 and $10,000

10% of successful film/video projects had goals set in $20,000 - $100,000

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Fastest Growing Campaigns: 

1) Ouya: Portable game console built on Android system, with free games and open SDK (goal: $100,000 -- final: $10,255,846) 

2) Double Fine Adventure: Video game (goal: $400,000 -- final: $3,336,372) 

3) Pebble: Customizable smart watch (goal:  $100,000 -- final: $10,266,846)

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There are always exceptions to the rules, and these statistics only tell one part of the story, this is aggregate data. What the data can provide you with though, is a better understanding of how to increase your likelihood of success, and what budgets and timelines are most effective on Kickstarter.

Remember: When it comes to setting your budget, you can always raise more than you've set. However, if you set an unrealistic goal, people will be hesitant to contribute, and if you achieve anything less than 100% of the goal, you get nothing. Launching a Kickstarter campaign is a one-shot event; while you can change some things after you've launched, much of it you cannot. Prepare carefully and maintain realistic expectations, and you are clear for liftoff! 

[startupadventures]

Kickstart Your Idea: How to Crowdfund Successfully

With the JOBS Act having gone through, the flexibility available to raise funds to start a business has increased drastically. With this, has come a proverbial tidal wave of services designed to take advantage of this exciting new era of fund-raising and entrepreneurship. Kickstarter is arguably the premier crowd-funding platform - with nearly 43,000 successful projects launched, accounting for over $565 million, the numbers don't lie. In essence, crowd-funding is a way to rally enthusiastic potential customers to pre-purchase whatever you are offering so that you can use the capital to complete the project. Kickstarter has funded everything from films, to underwear, to submarines - all using this model. When done correctly, crowd-funding can be a great option to get your company rolling. Here are some tips to help you run a successful campaign. 

1) Create a passionate and interesting video: 

Central to Kickstarter's project pages is the video. This is where you pitch your prospects. While the video is "optional" it really isn't, as projects with videos succeed 20% more often than those without. A good video is informative and authentic, show the viewer the people behind the project, demonstrate your passion, excitement, and capability to succeed. Show the viewer why they should be excited, and why you need their help. Finish the video with a call to action (i.e. "Join our campaign now by buying a t-shirt below, every bit of support counts!") Production value doesn't have to be Hollywood level, just make sure that it's good enough, and that the content is of a high-quality - remember people are investing in you just as much as they are investing in the idea. 

2) Strategize your "reward tiers": 

Kickstarter operates by giving users many options to support a project, from donating $1 to get a simple "Thank you" email, to donating $10,000 to get a VIP package. The data shows that very few projects succeed without an option under $20. In fact, the most popular contribution amount is $25, while the average is $70 (keeping in mind the average is skewed by the high value contributions). While it is reasonable to expect supporters to pay a premium over market value for reward items (i.e. $30 for a snazzy t-shirt) you can't stray to far away from typical values. The successful campaigns tend to offer rewards that are unique to the project, with high-cost rewards often being unique and/or creative experiences related to the project. Offering unique and exciting rewards, priced about 110%-130% of market value, with increments enabling every possible user to contribute is vital. 

3) Work your own network and social media: 

Although the hope in Kickstarter is that complete strangers will contribute to support your campaign, a significant portion of your supporters are likely to come from your networks. Promoting your campaign with a very personal touch to your friends and acquaintances is important. Don't spam people by any means though! Provide updates through Facebook and Twitter, post your campaign into relevant groups on LinkedIn. A successful campaign entails a considerable amount of active campaigning and marketing on your part. 

4) Run a tight timeline: 

Kickstarter enables you to run a campaign as short as one day, or as long as sixty. Statistically, the campaigns that are less than thirty days are the most successful. This is due to the urgency that it provides, people might "wait and see" and end up forgetting. This also means that you can work your networks and your marketing more intensely, without fatiguing your audience. Be efficient and quick, a successful campaign will be intense and perhaps a little exhausting. 

5) Don't underestimate the difficulty: 

Looking at a Kickstarter campaign, it might appear fairly easy and straightforward. It isn't. I've talked with many fellow entrepreneurs who have run successful and failed Kickstarter campaigns - the successful ones put in plenty of time fine-tuning their page before launching. This should take you at least a week of real effort to get launch-ready. Making sure the wording is perfect, the video is effective, and the rewards properly strategized takes time and feedback. Talk to people and get their feedback, generate buzz within your own networks, and have a general marketing strategy figured out. Expect delays in getting your campaign approved. 

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Kickstarter can be a tremendous platform for you to raise money to get started on your great idea, however, it takes a very high level of preparation and strategizing to succeed. The take away points are fairly simple:

- Fine tune your page carefully before launching

- Invest the time and resources to put a good video together

- Strategize rewards that are interesting, unique, and priced appropriately

- Before you launch, build some "buzz" within your networks, and see if you can get friends to "pre-commit" some money to start the campaign with a bang

- Market your campaign carefully while it's running, just don't spam your networks

- Expect to spend at least a week getting everything ready 

- Study other projects similar to yours that have succeeded and failed, learn from them. 

Good luck with your campaigns and feel free to contact me with any questions. I can offer some tips and advice specific to your campaign, as more specific advice is dependent on what your project is. More Kickstarter Stats HERE. Go Kickstart your dreams! 

[alexkatzchen]

Everything you ever wanted to know about Kickstarter.