Discover Top Posts Tagged with #kinney group creative

My solution to help @JCpenney

JC Penney is not the first mega brand to catch the digital vapors. In the past 15 years we have seen the fall of many titans. Why? They did not see and accept change. E-commerce has changed the game forever. Retail is out and E-tail is in. As a management consultant and a marketer I consult clients on how to not just survive change, but thrive in change. JC Penney is asset and labor heavy. Ron Johnson should sell off physical assets and real estate and make JC Penney a showroom where the consumer can experience their brands and then "instaship" products directly to the home. It's sad I know and people will lose their jobs, but running from the avalanche of e-commerce too late did this. The only way for JC Penney to turn a profit now is to become lean and mean. Partner with Amazon and others all while building a state-of -the-art e-tail site that would compete with a Walmart for example. Spend the money they save on retail locations and labor and buy online traffic. I'd love to hear your thoughts and point of view. This is a sign of the times.

#james kinney #Ron Johnson #JC Penney #Kinney Group Creative

http://www.barnesandnoble.com/w/truth-be-told-lucinda-bassett/1113012231?ean=9781402779879

www.kinneygroupcreative.com

#lucinda bassett #james kinney #Kinney Group Creative

Monday Marketing Mistake

March 4, 2013

The chicken or the egg parody:

Everyone has heard the chicken or the egg parody; surprisingly few have searched for the answer. I am not going to transgress into why many of us don’t use Google for many of these stupid questions—after all, 88% of Americans can’t locate Afghanistan on a map...thank god for Google. While the Greeks may not of been able to answer this ancient debate with the help of Google, the answer lies in evolution. Chicken β and Chicken α gave birth to their mutated child—and can be proud knowing their mutation is now on the breakfast menu around the world. Mutant offspring may not be the objective of everyone’s childbearing future, and surprise, it’s also not the objective of many of the world’s largest corporations.

Monday Marketing Mistake: Continental Light

With the birth of the airline deregulation act, the art of flying became so abstract that Picasso would even be ashamed of his work. The airline industry in general is an incredibly fascinating marketing sandpit. Every company generally flies the same machines, supplies the same unconformable economy seats and flies to the same major city centers. How does a company discover is source of differentiation? Let’s look at the evolution of customer expectations when flying in this small comic strip.

If you’re creative, or basically understand evolution, the original carriers were the chickens and their mutated offspring were undoubtedly low-cost carriers. To some, the airline industry had matured, to others; it had grown blind to consumer needs. Frequent fliers looked at 1-2 hour flights more as a hassle with the convenience of not driving.

In 1993, Continental Airlines unveiled its attempt at entering the low-cost carrier market with the development of Continental Light. The company’s new segment would provide unique services—it was a company secret that even the customers couldn’t figure out. Continental light required its customers to book flights through travel agents, check-in and bump shoulders with Continental Airlines in the airport and manage bookings through Continental staff. The company used outdated 737s and stripped them of their 1st class cabin. After the configuration was complete, Continental had developed the one and only flying metro bus—pure love after a full day’s work. No drinks, no snack, and definitely no headaches for the stewardess were also included. While the company had “mutated” the name, matched the same universal fleet as Southwest and provided discounted fares, the service and experience was unchanged. Negative consumer perceptions of Continental would naturally transfer to Continental Light, and the frustrations of travel agents and full-service customers would no doubt transfer back to the brand.

Continental Light is unfortunately not the only marketing mismanagement of a brand extension, but their mistakes outline solutions for all of us to follow. Always understand your target audiences’ needs, envision the type of person you want your product to be specifically created for and work outward. The transfer of brand knowledge displayed below may help you make a more informed decision for your next market penetration strategy.

#james kinney #Kinney Group Creative

James Kinney and The Fashion Law Group on 30,000 FT

On LA Talk Live Special Guest Pankaj S. Raval and Manoj N. Shah of The Fashion Law Group

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  Los Angeles, CA; February 14, 2013 – Kinney Group Crea=ve Inc., a bi‐coastal Collabora=ve 

Commerce Firm, features Pankaj S. Raval and Manoj N. Shah of The Fashion Law Group on  30,000 feet this week (http://latalklive.com/new/30000feet). 

TFLG co‐founder Pankaj Raval focuses on transac=onal work related to intellectual property,  employment, entertainment, business, and the Internet. Pankaj counsels independent record  labels, assists with website development, protects intellectual property, reviews entertainment  contracts, and advises on film financing.

TFLG co‐founder Manoj Shah focuses on both li=ga=on and transac=onal work related to  intellectual property, employment and labor, business, and the Internet. Manoj counsels  individuals trying to launch their own labels; reviews and draTs contracts for designers, models,  athletes, musicians, actors, and filmmakers; and protects the rights of crea=ve people as  company owners and employees.

THE FASHION LAW GROUP represents the Fashion, Film, Music, Sports, Startup, and  Television industries.   TFLG handles both li=ga=on and transac=onal work related to business and finance, intellectual  property, employment, regulatory, and interna=onal law. Led by crea=ve aZorneys, we look for  legal solu=ons that reflect the needs of a new era. Joins us as we describe the thought behind  TFLG, a current snapshot and future benchmarks of the company.

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Have a story you would like to share on the air? Contact MaZ Kirkwood, Producer of 30 Thousand Feet, at maZ@kinneygroupcrea=ve.com for more informa=on or visit us at  www.kinneygroupcrea=ve.com.

#james kinney #The Fashion Law Group #Kinney Group Creative

What makes Marc Jacobs so sticky? What makes certain brands stick and others do not? Is it that some are more accessible than others? Do some inspire people to work hard? Do some brands make people feel as if they are in a exclusive club? Do some brands make you feel better about yourself when you purchase them? The answer is yes that is exactly what Marc Jacobs and company do. Take a look at your brand and ask yourself the question. Am I sticky? Or better yet for the purpose of this blog. Can I catch fire?

James Kinney

#Kinney Group Creative #james kinney #Branding #marketing #digital marketing #marc Jacobs

Now this is what music is suppose to do. Take you somewhere and heal you, make you get excited, fall in love. The very meaning of "Nick of time" is the core of life itself. Truly taking advantage of the time that we have here. Don't waste another day!

#james kinney #Kinney Group Creative #Branding #marketing #Bonnie Rait

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So...After two years off of music I am heading back into the studio. I need it for my soul. Lord knows the world needs more soul. Here is a song that I recorded in London at Candle Studios. Please share your thoughts? I am experimenting with new sounds and I kind of like where I left off. do you?

Thanks

#james Kinney #heartbrakecity #marketing #Kinney group creative #candlestudios #london

Practice

I sat down yesterday for some me time. My mother has suggested that I write in a journal to keep track of life's travels. I have been writing off and on since about 1999. In that time I have discovered certain patterns in my life and in the Universe that either help me or hurt me.

As I wrote yesterday I discovered a word that I have known my whole life, but I think that I have thought little of it and it's power. The word is PRACTICE. I recall in high school coaches saying "practice makes perfect." My teammates and I saying "I gotta go to practice." I think as students and young adults we had no real appreciation for what practice can do for you. We saw it as something that we had to do and not a opportunity to get better or perfect a craft or passion.

I see now when I look at my career as a musician that I could of accomplished more with PRACTICE. I always wondered why guys like Jamie Cullum were so amazing. I then remembered him saying that he had been playing piano, drums and guitar since he was 5 years old. This means that he PRACTICED for years before he was ever famous. Malcolm Gladwell speaks of the rule of 10,000 hours at your craft in his book Blink. Jamie put in his 10,000 hours to be where he is today.

As I sit today I am happy to have a bi-coastal business that has skyrocketed over the past two years. People ask me how did you do it? I answer simply PRACTICE. I am now trying to integrate PRACTICE into my personal life better with my diet and thought patterns. I see people that have a Yoga PRACTICE and I say man I really want to do more Yoga. I realize now it's called a PRACTICE because you have to PRACTICE it in order to have a PRACTICE.