#james kinney

[jameskinney-blog]

My solution to help @JCpenney

JC Penney is not the first mega brand to catch the digital vapors.  In the past 15 years we have seen the fall of many titans.  Why?  They did not see and accept change.  E-commerce has changed the game forever.  Retail is out and E-tail is in.  As a management consultant and a marketer I consult clients on how to not just survive change, but thrive in change.  JC Penney is asset and labor heavy.  Ron Johnson should sell off physical assets and real estate and make JC Penney a showroom where the consumer can experience their brands and then "instaship" products directly to the home.  It's sad I know and people will lose their jobs, but running from the avalanche of e-commerce too late did this.  The only way for JC Penney to turn a profit now is to become lean and mean.  Partner with Amazon and others all while building a state-of -the-art e-tail site that would compete with a Walmart for example.  Spend the money they save on retail locations and labor and buy online traffic.  I'd love to hear your thoughts and point of view.  This is a sign of the times.

[jameskinney-blog]

http://www.barnesandnoble.com/w/truth-be-told-lucinda-bassett/1113012231?ean=9781402779879

www.kinneygroupcreative.com

[jameskinney-blog]

Monday Marketing Mistake

March 4, 2013

  The chicken or the egg parody:

  Everyone has heard the chicken or the egg parody; surprisingly few have searched for the answer. I am not going to transgress into why many of us don’t use Google for many of these stupid questions—after all, 88% of Americans can’t locate Afghanistan on a map...thank god for Google. While the Greeks may not of been able to answer this ancient debate with the help of Google, the answer lies in evolution.  Chicken β and Chicken α gave birth to their mutated child—and can be proud knowing their mutation is now on the breakfast menu around the world. Mutant offspring may not be the objective of everyone’s childbearing future, and surprise, it’s also not the objective of many of the world’s largest corporations.

  Monday Marketing Mistake: Continental Light

  With the birth of the airline deregulation act, the art of flying became so abstract that Picasso would even be ashamed of his work. The airline industry in general is an incredibly fascinating marketing sandpit. Every company generally flies the same machines, supplies the same unconformable economy seats and flies to the same major city centers. How does a company discover is source of differentiation? Let’s look at the evolution of customer expectations when flying in this small comic strip.

If you’re creative, or basically understand evolution, the original carriers were the chickens and their mutated offspring were undoubtedly low-cost carriers. To some, the airline industry had matured, to others; it had grown blind to consumer needs. Frequent fliers looked at 1-2 hour flights more as a hassle with the convenience of not driving.  

  In 1993, Continental Airlines unveiled its attempt at entering the low-cost carrier market with the development of Continental Light. The company’s new segment would provide unique services—it was a company secret that even the customers couldn’t figure out. Continental light required its customers to book flights through travel agents, check-in and bump shoulders with Continental Airlines in the airport and manage bookings through Continental staff. The company used outdated 737s and stripped them of their 1st class cabin. After the configuration was complete, Continental had developed the one and only flying metro bus—pure love after a full day’s work. No drinks, no snack, and definitely no headaches for the stewardess were also included. While the company had “mutated” the name, matched the same universal fleet as Southwest and provided discounted fares, the service and experience was unchanged. Negative consumer perceptions of Continental would naturally transfer to Continental Light, and the frustrations of travel agents and full-service customers would no doubt transfer back to the brand.

  Continental Light is unfortunately not the only marketing mismanagement of a brand extension, but their mistakes outline solutions for all of us to follow. Always understand your target audiences’ needs, envision the type of person you want your product to be specifically created for and work outward.  The transfer of brand knowledge displayed below may help you make a more informed decision for your next market penetration strategy.

[jameskinney-blog]

James Kinney and The Fashion Law Group on 30,000 FT

On LA Talk Live Special Guest Pankaj S. Raval and Manoj N. Shah of The Fashion Law Group

__________________________________________________________________


 Los
Angeles,
CA;
February
14,
2013
–
Kinney
Group
Crea=ve
Inc.,
a
bi‐coastal
Collabora=ve


Commerce
Firm,
features
Pankaj
S.
Raval
and
Manoj
N.
Shah
of
The
Fashion
Law
Group
on
 30,000
feet
this
week
(http://latalklive.com/new/30000feet).


TFLG
co‐founder
Pankaj
Raval
focuses
on
transac=onal
work
related
to
intellectual
property,
 employment,
entertainment,
business,
and
the
Internet.
Pankaj
counsels
independent
record
 labels,
assists
with
website
development,
protects
intellectual
property,
reviews
entertainment
 contracts,
and
advises
on
film
financing.

TFLG
co‐founder
Manoj
Shah
focuses
on
both
li=ga=on
and
transac=onal
work
related
to
 intellectual
property,
employment
and
labor,
business,
and
the
Internet.
Manoj
counsels
 individuals
trying
to
launch
their
own
labels;
reviews
and
draTs
contracts
for
designers,
models,
 athletes,
musicians,
actors,
and
filmmakers;
and
protects
the
rights
of
crea=ve
people
as
 company
owners
and
employees.

THE
FASHION
LAW
GROUP
represents
the
Fashion,
Film,
Music,
Sports,
Startup,
and
 Television
industries. 
 TFLG
handles
both
li=ga=on
and
transac=onal
work
related
to
business
and
finance,
intellectual
 property,
employment,
regulatory,
and
interna=onal
law.
Led
by
crea=ve
aZorneys,
we
look
for
 legal
solu=ons
that
reflect
the
needs
of
a
new
era.
Joins
us
as
we
describe
the
thought
behind
 TFLG,
a
current
snapshot
and
future
benchmarks
of
the
company.

### 


Have
a
story
you
would
like
to
share
on
the
air?
Contact
MaZ
Kirkwood,
Producer
of 30 Thousand Feet,
at
maZ@kinneygroupcrea=ve.com
for
more
informa=on
or
visit
us
at
 www.kinneygroupcrea=ve.com. 

[jameskinney-blog]

[jameskinney-blog]

New Bio on James Kinney.

[jameskinney-blog]

What makes Marc Jacobs so sticky?  What makes certain brands stick and others do not?  Is it that some are more accessible than others?  Do some inspire people to work hard?  Do some brands make people feel as if they are in a exclusive club?  Do some brands make you feel better about yourself when you purchase them?  The answer is yes that is exactly what Marc Jacobs and company do.  Take a look at your brand and ask yourself the question.  Am I sticky?  Or better yet for the purpose of this blog.  Can I catch fire?

James Kinney

[jameskinney-blog]

Now this is what music is suppose to do.  Take you somewhere and heal you, make you get excited, fall in love.  The very meaning of "Nick of time" is the core of life itself.  Truly taking advantage of the time that we have here.  Don't waste another day!