Knock Knock!
The Dexters have been working on something absolutely amazing for a few months now. What started out as a hobby project just kept evolving making believers out of the entire team. It was the sheer freshness of the idea that has worked in its favor.
So what exactly are we talking about? We present to you, Knock, our new offering for Android.
The follow up question would be what does this Knock do?
According to a market research we conducted, close to 70% calls we make are, what we term, status calls. The regular Where are you? Are we on for dinner tonight? How about a movie? These questions can easily be answered with a simple yes or no.
Messaging is one way to go about it but it doesn’t warrant an immediate response and it costs money! Putting ourselves in the shoes of a respondent, we might be in a meeting or maybe driving, it is next to impossible to respond to each message/text instantaneously. A call will not work either, for the very same reasons. So we started out with brainstorming on how we can help the users to do away with these status calls while still getting the message through.
The solution was to have a messaging system wherein a user can send a message to his/her contacts who are on the same platform. The message would be depicted as a call at the receiving end. The receiver can swipe to respond with a ‘yes’, ‘no’, share current location, send a message or call back. What’s more? If a knock is not responded to in 60 seconds, it’s deleted and the sender is notified.
We think it’s a fair assumption that calls induce more actions in comparison to a message or text. Therefore, mimicking the call screen is our approach to get a prompt response.
At Dexetra, we understand and firmly believe that an app has to have a clear and frequent use case for it to be branded useful. With Knock, we strongly feel this is something that does justice to our vision.
We hope you have as much fun using Knock as we’ve had building it.
Knock is now live on Google Play.