Sep 12, 2019
Buns, bicycles, dominos, braids. #knownfor (at Denmark) https://www.instagram.com/p/B2TwwfrAhWX/?igshid=2rj5g1144wre
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Buns, bicycles, dominos, braids. #knownfor (at Denmark) https://www.instagram.com/p/B2TwwfrAhWX/?igshid=2rj5g1144wre
Question for my friends and loved ones coming across this post: help me complete this sentence in your own words: "daisy is known for...." #knownfor #figuringitout (Bonus drawing to accompany this question, coral haired maiden)
The days I get to wear the red tie to work. Thanks to you all for the chance to share a bit from the book I cowrote with @jodiwomack www.GetMomentum.com/book #GetMomentum What's your #KnownFor? (at Atlantis Paradise Island - Nassau, Bahamas)
Knowledge Graph Optimisation - Understanding What You're Known For Awesome post from +AJ Kohn (thanks, +Thomas Morffew): "Is KGO the New SEO?" AJ makes a very strong case that helping Google (and Google+) to accurately appraise the subjects that we're #KnownFor can only strengthen our authority in a given niche. > The objective of an Entity Recognition and Disambiguation (ERD) system is to recognize mentions of entities in a given text, disambiguate them, and map them to the entities in a given entity collection or knowledge base. These mentions can be in long or short text and can be formed from long-text (such as articles or Wikipedia entries) or short text, namely queries. Is a hashtag not a query? (All the fuss over a little hash - sheesh!: http://goo.gl/5sbabl). Ho-hum, moving on. As well as AJ's own insight, the article is ably backed by: • *Microsoft/Google's ERD Challenge* (http://goo.gl/92WhCp) • +Bill Slawski's "How Terms Associated with an Entity are Identified", (http://goo.gl/gQ5Pvg) and • +Aaron Bradley's "Semantic SEO: Making the Shift from Strings to Things" (http://goo.gl/K7lhQt) If you think that helping Google (or Google+) to understand what you're about is a good idea, perhaps to help build upon its existing interpretation of your Authorship placement or where you reside on the Knowledge Graph, set 15 minutes aside to read these imperative articles today. Ping! +Stephan Futeral, +Anthony Castelli & +Bahman Eslamboly - this adds another layer to the article from the early hours of this morning, guys. Just thought I'd give you the heads up. Have an amazing, super day. ☺ ▼ Reshared Post From Thomas Morffew ▼ Is KGO the new SEO? +AJ Kohn sets out his stall. http://click-to-read-mo.re/p/6116
All this fuss over a little hash - sheesh!?!? Hashtags have long been the basis of discoverability on Google+. Way back in September 2011, I honestly thought they were an attempt by Google+ to mimic Twitter. Shows what a twit I was. Back then, you had the ability to "save searches". If you often searched for the same hashtag, the same search would be available again and again beneath your Circle list dropdown across your top Google+ toolbar. It was a super-efficient way to segregate your market, your interests and your influencers - even if you didn't realise that's what I was doing at the time. Ahem. That facility disappeared in the Great Google+ Makeover of Summer 2013. Whilst everyone else was bemoaning the loss of the stream as they knew it (and the arrival of 3 streams and humongous images), losing the saved hashtag search was the biggest faux pas in the new design IMHO. Move out of your comfort zone: bye, bye saved search; hello Explore Little did I know then that #GooglePlus had #Explore in mind. Yes, Explore is will be a way (when it ever hits the UK) of searching the streams based on hashtags you frequent. However, these tags/queries are more than a way to navigate the Plus based on your preferences - or as per the three streams I unwittingly created almost 2½ years ago. These clickable queries - because that's the mechanical property of a hastag when you get down to brass tacks - give us an insight into what data Google may be storing about us, too. Say what? As +Mark Traphagen explains in his below article for +Plus Your Business!, in Google-speak, Semantic search is learning the relationships between entities. In other words, the topics that we are endorsed for as authors (or even curators) of content by our peers and followers here on G+ (and beyond with the +1 button), we are also becoming #KnownFor by +Google+ (and one would suspect plain old Google) algorithms. This isn't the time or place to open up the whole #AuthorRank debate again. However, some people may be more willing than others to interpret the depth of associations between hashtags, what we're known for and the combined accumulation towards our Knowledge Graph presence. What does this mean, then? Authorship is alive and well, despite the cull at the end of last year. Not only are authors granted such status based on the quality of their content, but social signals also play a large part in vouching for their authority in specific niches. I have a theory that there's an element of volume, breadth and time-span involved in Authorship, too, but I need to do more work on that to prove it. Especially as some authors appear in SERPs with very few G+ followers. Again, that's for another day. };¬\ That doesn't change the fact that: • our insight into/authoring of content; • being associated with its topics/hastags; • and the garnering of #SocialProof for that acumen are being linked to hashtags to make the stream look pretty with blue links. Neither are those tags there for navigation alone. Think about it: how much juice does a link with appropriate anchor text pass to your site on the Web at large? Especially from authority domains? Doesn't a hashtag do a similar job here on Social Media? Especially if one of your niche's influencers +1 or » gasp! « share your content? Okay - I've waffled for far too long; Mark has much more to say on the topic and far more eloquently. So here he is » ooh - a p.s. - in SEO circles to which I've been privy, there's a suspicion that over-optimisation of hastags will be treated the same way that keyword stuffing has been slapped by Google on web-pages far and wide. That, in itself, may be another pointer to the realisation of how much Power is in the simple hashtag. You have been warned. Have a nice day. ☺ http://click-to-read-mo.re/p/60Eb