#korefe

[unapausaparalainspiracion]

El producto que se convirtió en packaging

El producto que se convirtió en packaging #comunicacion

Para mostrar lo resistentes que son sus vaqueros, Mustang y la agencia alemana KOREFE idearon una extraña forma de enviárselo a sus clientes: convertir el producto en packaging. Es decir, los vaqueros son el envoltorio y la compra del propio envío.

Me falla en la idea el hecho de que seguro que a algún cliente no le hizo mucha gracia y de que intentaron convencer a gente que ya había…

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[petitrecords]

Brought to our attention by the ever-excellent blog Sleeves Received is German producer Benjamin Brunn's conceptual picture disc box-set Colour Tracks. The four-vinyl set contains 19 tracks covering a spectrum of staple electronic genres (Chicago House, techno, ambient, minimal etc), with each being catagorised visually by a different colour on the vinyl. This makes for a practical and innovative way for DJs and listeners to navigate music.

"Colour Tracks are techno and therefore a tool, but techno is not just a tool but also a toy, and that's why Colour Tracks are so colourful."

Design for Colour Tracks was meticulously put together by KOREFE.

Images taken from Sleeves Received.

[thewiremagazine-blog]

Benjamin Brunn Colour Tracks (Colour Tracks) Box set of four picture disc LPs containing colour-coded Techno tracks by Benjamin Brunn, with heavy paper sleevenotes and card sleeves. Each colour represents a genre. Made in an edition of 150. Artwork by Korefe. 

[greatbritishchefs]

The Real Cookbook - Edible Lasagne Cookery book

We've just seen a genius cookbook at Great British Chefs.  Sometimes you can look at a cookery book and think, "Wow I could eat that right off the page".  Well thanks to German design agency Korefe you can.  The Real Cookbook is billed as the "first and only Cookbook you can actually read, cook and eat".

The beautifully packaged book is made with  100% fresh pasta.  Each "page" is a pasta sheet with the method embossed onto it, you simply fill each page with the ingredients and then cook.

You're then left with a beautiful dish of lasagne that was fun to make.

The Cookbook was designed as a special project for a large publishing house and won the Golden Award of Montreux.

Hat tip to Doreen of Tasty Fever for discovering this on It's Nice That.

What do you think of this idea? And what are some of your favourite ingredients for lasagne? We're discussing this over on Great British Chefs Facebook page.

[typeworship]

A Cookbook You Can Eat

Korefe, a German design company, has produced the world’s first edible recipe book. Made with fresh pasta, the pages have a lasagne recipe stencilled into them, laid out using multiple fonts and styles.

Follow the instructions, add the ingredients between each page and cook it in the oven. The Cookbook was designed as a special project for a large publishing house.

[childishgrin]

German design agency Korefe has created the first cookbook you can read, cook and eat.  Called ‘The Real Cookbook’, the cook-able and edible cookbook is made of 100% fresh pasta, and gives you the recipe on how to make a classic lasagne at the same time.  Other than instructions, The Real Cookbook plays an essential part as one of the main ingredients in making the lasagne—pasta pages are used as sheets in a lasagne.  Once baked, the book becomes good enough to eat.  -designtaxi

[bazaardofoz-blog]

KOREFE - The Real Cookbook, 2012

[sugarandfluff-blog]

The Cookbook you can Cook with

...and Eat. 

How great is this