For many startups, success isn't just about a great idea—it’s about making strategic decisions based on real data. That’s where Key Performance Indicators (KPIs) come in. But what exactly are KPIs, and why should entrepreneurs care?

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For many startups, success isn't just about a great idea—it’s about making strategic decisions based on real data. That’s where Key Performance Indicators (KPIs) come in. But what exactly are KPIs, and why should entrepreneurs care?