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media release: BAMBAM AND LOCAL STARS DOLLA, BLINK, AND MORE LIGHT UP THE STAGE FOR SCHOOL LEAVERS AT THE SEGi K-POP SOUNDWAVE!

SEGi University & Colleges recently made history with its inaugural musical and carnival extravaganza, the SEGi K-Pop Soundwave. Held on 24th August 2024 at Campus Piazza, SEGi University, Kota Damansara, this groundbreaking event attracted an impressive crowd of 4,500 attendees, including recent school leavers and current university students.

As a major milestone for one of Malaysia's leading private higher education groups, the festival featured international K-Pop sensation BamBam of GOT7 alongside popular local acts. This vibrant celebration not only showcased top-tier performances but also underscored SEGi's commitment to blending educational achievements with unforgettable experiences.

The festivities began at noon, welcoming students from various universities and final-year secondary school students to SEGi University's main campus grounds. Attendees were greeted by a lively atmosphere complete with carnival games, engaging activities, picture-perfect zones, stilt walkers, and a diverse selection of delicious bites, setting the stage for the festival's main event.

The show kicked off in true SEGi style with special performances by the university's very own student body, highlighting the talents within the institution. Local acts Saixse and Ezra Kairo took to the stage first, including a special performance of their collaboration track, "Anak Helang". They were followed by Dolla, Malaysia's hottest girl group, who commanded the stage with their dynamic moves and powerful vocals.

The excitement reached its peak with K-Pop star BamBam, who delivered a high-energy set featuring his latest hits. Known for his charisma and skillful dancing, the GOT7 member held the crowd roaring with enthusiasm as they cheered for their favourite songs.

The event concluded with a high-energy finale as DJs Blink and Nahsyk took over, bringing their infectious grooves and incorporating K-Pop tunes into their sets, providing the perfect ending to the SEGi K-Pop Soundwave.

"The SEGi K-Pop Soundwave has been a vibrant celebration of diversity, blending global and local music, offering a wide array of cuisines, and bringing together students from all walks of life. As an educator, it's inspiring to see the next generation embrace the future with such openness. This event marks a historic moment for SEGi University & Colleges, and we're immensely proud to have hosted it on our campus grounds. Welcoming students into a world that celebrates both global influences and local traditions has been a privilege. This festival isn't just a celebration of their achievements - it's a unique introduction to the multifaceted world of higher education and the next phase of their lives." - Ms. Stella Lau, Managing Director of University, Colleges, & K-12 at SEGi

This high-energy musical and carnival event would not have been possible without the generous support and contributions of its incredible sponsors; HeeBee Beauty, Hyatt Place, Ming Hing Aluminium, Sinn Huat Synergy, Menang Engineering, TanahMas Construction, YOF Consult Engineering, and LEGENDARY. They played a key role in making SEGi K-Pop Soundwave an unforgettable experience.

Watch the snippet of the event here!