Before the season started, I wrote about how the Kraken were looking to further cement their foothold in Seattle and gain new fans-- and part of that was moving game broadcasts off Root Sports (the Seattle-area regional sports network) and back onto non-cable airwaves. This lead to what is now the Kraken Hockey Network (KHN) which airs in Seattle locally on KING/KONG and also on Prime.
Today Kate Shefte published an article in the Seattle Times looking at the creation of KHN and giving us an update on how things are going roughly a month in. The biggest take away right now is that yes, the shift has resulted in more eyeballs on the Kraken.
That’s a pretty big jump, and if the number holds, definitely seems to indicate that the jump has been worth it. A month and a half probably really isn’t enough to call it a clear success in terms of actual dollars but suffice to say that more households are definitely seeing the Kraken. As a local, I definitely feel like there have been more commercials advertising the Kraken, which didn’t feel as common the previous two seasons.
You can read the entire article here. There’s a lot more info about the creation of KHN and what goes into production, including some great quotes by John Forslund. And frankly, I need some of these ideas to come to fruition:
(Photos from the article are from Dean Rutz, ST photog.)