#kroehler

[wordfromoursponsor]

"See these latest furniture groups, in captivating color harmony, just as they will look in your home. All the many styles, which include modern and authentic period designs, can be used together -in same room if you wish." (1941)

[dandyads]

Kroehler, 1975

Theme Week: Black Ads 👩🏽‍🦱

[designobjectory]

"You can really rest" Kroehler furniture ad in October 1926 Woman's Home Companion

The curving lines, especially of the armrests, and the decor on this sofa and these chairs is unmistakably rococo in style, probably inspired by Chippendale, yet they do not resemble the sofas and armchairs of Chippendale's time in the 18th century.

[vintageadsmakemehappy]

1961 Kroehler Furniture

[thecoparoom]

Kroehler Sleep-or-Lounge ad detail, 1966

[vintagepromotions]

'It's easy to have a beautiful home'

Advertisement for Kroehler furniture (1962).

[taylorswifthomedecor]

A Kroehler print sofa will feature Taylor’s upcoming music video. Just leaving here some history.

Kroehler Manufacturing Co. was founded in 1902, when Peter E. Kroehler, a Chicago-based businessman, bought a small furniture manufacturer called Naperville Lounge Co., a maker of wooden lounge chairs and upholstered furniture, founded in 1893.

The company was a pioneer in innovative 20th-century furniture, patenting some of its designs, like the Unifold sofa bed with a removable mattress that was developed in 1909 and the sideways foldable Duofold sofa bed. Colorful ads in popular magazines such as Ladies Home Journal propelled these dual-purpose furnishings into customer favorites.

[goshyesvintageads]

Kroehler Manufacturing Co, 1962