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What Does It Take to Become a Wine Superpower?

On British Columbia's bid to be the Napa Valley of the North

The regions that make up the Great Wine Capitals, that exclusive alliance of the world’s eleven preeminent producers, have spent years perfecting their images in order to woo drinkers and engender loyalty. BC is another matter. Few people outside the country know that Canada has a wine culture, let alone a British Columbian wine culture. Branding sells bottles, and though the province has good wineries, Pesme says, there isn’t a story that only BC is telling: “As a winery, you don’t exist if you’re alone.”

Read more at thewalrus.ca.

Illustration by Kyle Metcalf (kylemetcalf.com).

#Wine #Winery #Culture #British Columbia #Okanagan Valley #July/August 2020 #Illustration #Kyle Metcalf #Ellen Himelfarb

Illustration by Kyle Metcalf (kylemetcalf.com).

Since the subprime-mortgage crisis of 2008, consumers have grown increasingly wary of the inside workings of the financial industry. Wealthsimple presents itself as a new model of transparency. Imagine a litany of bots silently investing and reinvesting in accordance with a set of predetermined risk tolerance and priorities, regardless of the market’s emotional highs and lows, human error, and fatigue. But the approach also abuts one of our other psychological stumbling blocks: investment principles are ill understood. Human consultants provide a sense of continuity: the feeling that behind the desk or on the phone is a person who knows you. Can a company be both rational and feeling?

Read “Can Wealthsimple Teach Millennials How Not to Be Broke?” (December 2017) by Jessica Johnson at thewalrus.ca.