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Steve Edge Design Ltd - Brand, Print & Digital Design Agency - Specialising in brand design, print design & digital design in London & UK
A Brand and Design Agency in London. Looking at what they do, their values and believes, I can see how this is the sort of thing that I want to do myself. Furthermore, their areas of specialism are exactly those that I am interested in myself
“What do I want to do?” Reflection
This is another question that I have decided to base on graphic design, as this is what I like doing and I just want to get better and better at it. For this particular page I had a lot of similar variation, which I could have potentially used as my final outcome and at the moment I am still debating whether or not I chose the right one or not.
“What are my skills?” Reflection
This is a very similar question to the previous one, but answering it in same would not have been very wise. Therefore, I had come up with a different answer. This time I have decided to relate it to graphic design. Also I wanted it to look visually different to the previous question, to highlight that this is a new and a different question. Within graphic design, I think I am quite good at logo design. Therefore, on this page I have included some of the logos that I have designed throughout the past two years while studying graphic design.
“What am I passionate about?” Reflection
This is the second outcome that I am super proud of. All that research that I did into trash polka really paid off. In fact I was also doing another side project that was also done in the same style. What I have learnt from all of this is that the best result comes from a lot of thinking about the problem that you are give. With this one page I was able to show quite a number of passions that I have and I was able to embed a whole story into one image. I think this is what is what you call magic.
L5 Identifying Direction (Final) Module Brief - PERSONAL PROJECT
The Future Within Branding Student Name: Joshua Obanor Subject Area: Graphic Communication Module: L5 Identifying Direction - VIS5027 Student number: S14121527
Why do I want to base my project on the future of branding?
I want to look into the future of branding, promoting medical brand and creating a functional solution to lack of knowledge on pharmaceutical drugs through innovative means because I feel medical practise is a industry which is essential in all parts of the world. And Recently one of my student friends came down with a serious case of tonsillitis and had to go the hospital to find treatment for it but was unaware of how it could be treated without having to go to the doctors, and they ended up giving him a weaker medicine because it was wrongly diagnosed, making his tonsillitis continue to get worse and worse until he had to go back in for a check up only to find out he could of been prescribed with a harder more effective drug.
Everyone deserve the right to have access to information on drugs that could benefit them and if that information is out there already then I feel it needs to packaged to the various demographic societies in a more clearer cleaner way and especially easy to access.
VR 360 cartoon for YouTube format - https://www.youtube.com/watch?v=Sj8pPSDFOjc
How to Create 360˚ Photos & Video - https://www.youtube.com/watch?v=brBMspJYcSY
Ways to promote your brand - http://creativesocialblog.com/news/5-creative-ways-to-promote-your-brand Innovative approaches - http://www.ncbi.nlm.nih.gov/pubmed/22423462 Branding for medical practices - https://vanguardcommunications.net/branding-for-medical-practices/ Channel Success with data 360 view - http://www.hawkeyeww.com/view/2013/spring/channel-success.php Central Vision - https://faculty.washington.edu/chudler/eyetr.html
Sketchwork / brainstorming for initial concepts during the John Lewis brief workshop, my initial concept for this was for an interactive projection map of a silhouetted flock birds on a wire with the visual appearance of flowing watercolour that when not interacted with by the audience- would rest on a wire & transform into silhouetted products.
Typography excercise from Jane’s monotype workshop, based around new research that suggests stress is only harmful if you think it is, explained here: https://www.youtube.com/watch?v=RcGyVTAoXEU
Freelance And Personal
So during this project not only was I focusing on the briefs for this module but I also continued with my personal projects and some freelance. So during this project I managed to create some logos for a few clients and also focus on a new personal project 36 days of type. The project is through a group of artists on instagram and invite artists from all over to submit their work and take on each letter from the alphabet.
I really enjoyed it last year and chose this year as a chance to experiment with 3D and develop my typographic skills.
