Random LA thought that is gaining weight by the day:
At some point Link, the young heir of Legends Corp. disappeared for half a year, came back looking half crazy, then promptly shut down over half of his company's business and got his business partner Yuga arrested.
Then after a year or two of weirder than normal behavior, mind you he's a Legend and weird is like the baseline, announced publicly that he's changing his name to Ravio (with no family name). Also dyed his hair black in an attempted to "draw a line between who I was and who I am."
Coincidentally, the young Legend, now apparently named Ravio, also announced that he'll be sponsoring this new superhero that popped up, on account of they guy using the old family name Legend as his alias.
...
Ye they think they're hilarious when they came up with that plan.