Jan 21, 2014
VICKI ZHAO (ZHAO WEI) FOR LAIWANG AD CAMPAIGN
Short appearance on Laiwang´s latest TV Ad: "How long has it been since you got in touch with them?".
(Laiwang is a mobile messaging app owned by Alibaba Group.)
January 2014.
seen from United States
seen from Malaysia
seen from China
seen from Malaysia
seen from India
seen from United States
seen from Philippines
seen from United States
seen from United States
seen from Germany
seen from Canada
seen from United States
seen from United States
seen from Thailand
seen from United States
seen from Germany
seen from United States
seen from United States
seen from China
seen from United States
VICKI ZHAO (ZHAO WEI) FOR LAIWANG AD CAMPAIGN
Short appearance on Laiwang´s latest TV Ad: "How long has it been since you got in touch with them?".
(Laiwang is a mobile messaging app owned by Alibaba Group.)
January 2014.
building a community with content
i think content strategy beats everything nowadays. when you pitch, you paint a story. Story is Content!
#Laiwang or alibaba IM tools is making story now - see here: http://socialmediainasia.blogspot.sg/2013/11/laiwang-already-got-more-than-10.html#!
likewise, we see #LINE #whatsapp #WeChat emerging. LINE is building a community whom wants to communicate on a daily basis "for free". that's no all, they want an interesting way to communicate, thus "stickers" come along. this is a form of content. Content = Community >> there's a buzz where people talks about in digital world! LINE is introducing LINE Mall http://www.hardwarezone.com.sg/tech-news-messaging-service-line-introduce-video-calls-music-and-line-mall
with content, there's community. it's become a community with shops, thus marketing services & solutions are logic path for any business entities. what do you think?