Le Labo.
233 Elizabeth St., NYC.
Le Labo - a.ka. ‘The Lab...’
Aptly named; since the founding partners wanted to invite consumers to witness the gorgeous process behind the scent profiles. With only a few physical stores and counters globally, theirs is truly a coveted sensory experience. And to smell this good, it’s worth the journey.
1. The smells! I can attest, the scents are so beautifully crafted and evolve with your body’s own pheromones to create an aura of smell that literally make people stop you and ask “what is that perfume you’re wearing?” Oh, and every bottle comes personalized with your name on it featuring your unique scent compound (great for gifts too!)
2. Vegan. Cruelty-free and 100% Vegan. Yes, it can be done.
3. City Exclusives. Every September Le Labo releases city ‘exclusives’ to show love for the cities they operate in! These are rare, and come only once a year. And, as the brand puts it, “as a reminder that some beautiful things in life are hard to get!” - And therefore, each city only sells it’s scent. Here we go NYC!
4. Community of Craft - every product in the Le Labo line has been handcrafted by men + women around the globe. From the frames and florescent sign on the walls to their bottles and candles. Everything is connected...
5. Their Nolita store is small, but inviting. The staff were incredibly helpful, and the best part? You can take your time, breathe in, and take samples with you to decide what works for you. They’re not going anywhere...Wabi-Sabi as their founders say.