The question is reasonable, but if you asked a fishing guide how many fish you might catch today, they could only answer the question based on some historical data of current fishing conditions…and your fishing ability. Generating leads is no different; Anyone generating leads on a new marketing campaign would not be able to answer the question accurately without some historical data. Typically with Google Adwords, I can estimate some reasonable numbers based on ad impressions and number of conversions over the first 10-30 days of running a new lead campaign. #leads #leadgenetation #leadgenerator #internetleads #businessleads Furthermore, the number of fish you catch will be based on your ability to set the hook and get the fish into the boat. Likewise, once you hook into a lead, your ability to ask the right questions, qualify, and then close for a meeting will determine how many leads turn into a sale. It’s awesome to limit out on your fish catch just as it is to see a bunch of leads show up in your inbox or CRM, but it doesn’t happen every single day. Be patient, have fun, and enjoy the process of filling your cooler with fish or your inbox with leads.