Leadscon
I’m at Leadscon East, my first marketing conference in the East Coast. Surprised by the difference in the content. There is a very high focus on lead acquisition- list buying and selling- with what appears to be less of a focus on the technologies to market to those leads plus the measurement platforms to see your success. I’m always told the west coast is a little bit ahead of the technology game. Starting to be a believer.
That said there is a strong buzz about moving messaging onto mobile platforms. It’s great to see that marketers recognize the need to reach their audience on the platform of choice. I just wonder if they are thinking though how to measure results across all their channels.
For this techy girl, I see a lot of room for growth in our marketing world.