Marketing Girl in a Techy World

In the last decade, I've sat through uncountable meetings where some really smart people share technical details, only for me to dumb it all down. Thought I'd share some of my insights.

[mktggirl]

Infographic: Content marketing trends to watch out for in 2014

Everything you need to know about content marketing trends next year.

[mktggirl]

How Moving to the Cloud is Similar to Surviving a Zombie Attack

Not all infographics are created the same. We are often presented with less than stellar infographic when it comes to cloud computing. However, the cloud computing infographic by Sungard shows you ...

In a dry techy world, a few zombie always helps to grab attention!

[mktggirl]

[mktggirl]

Leadscon

I’m at Leadscon East, my first marketing conference in the East Coast. Surprised by the difference in the content. There is a very high focus on lead acquisition- list buying and selling- with what appears to be less of a focus on the technologies to market to those leads plus the measurement platforms to see your success. I’m always told the west coast is a little bit ahead of the technology game. Starting to be a believer.

That said there is a strong buzz about moving messaging onto mobile platforms. It’s great to see that marketers recognize the need to reach their audience on the platform of choice. I just wonder if they are thinking though how to measure results across all their channels.

For this techy girl, I see a lot of room for growth in our marketing world.

[atthecloud-blog]

Outranking facebook and twitter with a visitor-to-lead conversion rate of 2.74%, LinkedIn is by far the top social medium when it comes to B2B companies. This may be due to the relatively low volume of “noise", as well as your target prospects being fairly easy to locate.

The most...

[distrosnax]

Outsourced lead generation gives you 43 percent better results than in-house.

- Marketing Sherpa (via distrosnax)

[mktggirl]

WHY GOOD CONTENT DELIVERS BAD LEADS

Sometimes, those bad leads mean you are doing a great job. Here's why and how you should (and shouldn't) respond.

[iworkinsocialmedia]

SOCIAL MEDIA & GAME OF THRONES

[mktggirl]

Found the results to be accurate in identifying the right challenges. Just need better information on how to overcome challenges - such as what are additional channels to market b2b. And how do you measure attribution. 

[mktggirl]

How to Write the Perfect Email Subject Line [Infographic] - Unbounce

When it comes to email marketing, the best subject lines tell what's inside, and the worst subject lines sell what's inside, how do yours stack up?

Interesting that they promote using the word free & all caps. Always saw those as big no-nos..

[mktggirl]

[mktggirl]

[mktggirl]

[mktggirl]

Looks like A&W is being clever on using social media tactics to reinvent themselves... good article.

[mktggirl]

Let's see how 2013 turns out. I agree that if we could get a little more simplified and focused in our marketing strategies we will be able to see better tie to revenue growth.

[mktggirl]

[marketingtechie]

There’s been a lot of development in the marketing technology space in the last 12 months. And there’s been a lot of discussion on the convergence of marketing and technology, and how the CMO is going to overtake the CIO on technology spend and control (Forbes, CIO) and how various...

[mktggirl]

Couldn't agree more.