#leanstartup pivot steveblank

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We are intrigued by the lean startup approach, Steve Blank describes it in the following way in a recent article in the Harvard Business Review. 'It’s a methodology called the “lean start-up,” and it favors experimentation over elaborate planning, customer feedback over intuition, and iterative design over traditional “big design up front” development.'

BCU had the pleasure to interview Steve Blank where we discussed startups and the concept of pivoting.