I’m sure that any band, artist, DJ, or act can go on to be successful if they have enough talent and drive – but grooming and handpicking artists who have potential will help them through that career path at a quick rate. It sort of gives the artist more tools and equipment to work with; things that they would not be able to afford on their own. These days, a large record label will not give an artist and chance unless there is inherent profitability in the contract. This means that they are more concerned with an artist’s already successful career than they are with trying to build one from scratch.
For upcoming artists it can be a kick in the teeth to be talented and be overlooked. Fortunately, there are artist management teams dedicated to grooming an artist to become successful. This is not simply a department within a record label, but rather they are a team of individuals who start them from the very bottom. While the idea of profitability still makes for a better sell, these artist management teams have also invested in the artists not knowing if the returns will be guaranteed. When both share the risk, both are more inclined to put in some hard work.
http://blog.discmakers.com/2013/06/artist-development-in-the-new-age/
