Gio Ponti’s “Linea Diamante”
Ponti, first conceptualized the Diamond Line in 1953 as a reaction to swollen automobiles with tiny windows and dark interiors that were common at the time.
His design, instead, started as a teardrop shape but quickly morphed into the angular diamond-line shape. His vision was for an architectural car with a massive glass area to allow natural light into the cabin.
Clever packaging would also make for a large trunk without sacrificing interior space.

















