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Here’s how LeTV plans to beat Xiaomi in the race to the West

Brands from China, including those that had been operating for a while, have taken inspiration from Xiaomi. Xiaomi is only an immature company, but is already a near-household name (it is route beyond that in China) in every marketplace it operates in.

In recent years, we’ve seen many more micro-brands come up, those that have looked to leverage online commerce and learn from Xiaomi’s…