Jul 23, 2015
The first video I made for my main squeeze Lil Iffy way back when wandered onto mtv.com the other day in a piece called “17 ‘Harry Potter’ Bands That Would Put The Weird Sisters to Shame”. Check it!
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The first video I made for my main squeeze Lil Iffy way back when wandered onto mtv.com the other day in a piece called “17 ‘Harry Potter’ Bands That Would Put The Weird Sisters to Shame”. Check it!
Album cover design for Lil Iffy, based on a photo by ridiculously talented Adam Lau.
Bonnaroo and social media — when 2 become 1
(Photo by Adam Brimer/News Sentinel)
The countdown has begun — and it's now less than a week until Bonnaroo 2013 commences.
Bonnaroo, of course, is a music festival that takes place in Manchester, Tenn., on a 700-acre farm. About 80,000 campers congregate to listen to more than 150 musical performances on more than 10 stages. There’s music, art, comedy — and lots more.
Social media is an essential part of the Bonnaroo experience, whether you’re on the farm or watching from afar.
One of the quintessential go-to places for keeping tabs on ’Roo is the Bonnaroo team. Aside from their official website, they have a strong presence on Twitter, Facebook, YouTube, Spotify, Instagram and Tumblr. They do it all, and they do it well.
Spotify is one of the newer tools the Bonnaroo staff has embraced, and it’s the perfect medium. It’s a digital music service that gives users on-demand access to millions of tracks. For those wanting to get in the Bonnaroo spirit, the team has compiled a playlist featuring the 2013 lineup.
The team will also be continuing its recent tradition of livestreaming some of the performances for those who can’t attend this year. The ‘Roo webcast will broadcast live on Ustream starting Friday, June 14.
(Photo by Adam Brimer/News Sentinel)
But when it comes down to Bonnaroo and social media, there is a clear winner — and it’s Twitter. According to data released by the social network after last year’s festival wrapped up, there were a total of 32,000 mentions of Bonnaroo. And across all social sites, Twitter accounted for 91 percent of all mentions of ‘Roo.
This year, the official hashtag for the event is simple — #bonnaroo. There are bound to be other versions and sub-hashtags, but for a steady stream of 'Roo-related posts, that's the safest bet.
The reality is Bonnaroo serves as an annual check-up on the state of social media. New and old tools alike are put to the test, and we learn a lot in the process.
One of those new tools that will likely change the game this year is Vine, which some call a mix between YouTube and Instagram. It’s a new app that allows users to capture and share short, looping videos — almost like animated GIFs with audio.
(LiL iFFy. Photo by Rachel Wise)
Vine also happens to be a favorite among the members of rap act LiL iFFy, the only Knoxville artist invited to this year’s Bonnaroo.
“I like how easy it is to use and the ability to crudely edit together tiny, six-second films,” said Thomas Thibus, producer for LiL iFFy. “It’s super simple and super effective.”
Hip-hop acts and Bonnaroo might not seem like a natural pair, but you'd be surprised.
A couple of years ago, VH1 analyzed data culled from social media and found that hip-hop and rap artists crushed the competition on social media.
It may seem surprising that hip-hop would dominate anything at Bonnaroo, the giant music festival (and party) that began in Tennessee a decade ago with hippie-ish jam bands and roots rock. But this is what we discovered when using Next Big Sound to gather social media stats on all 150 or so acts on the lineup.
At knoxville.com, we've found similar results. I compiled a list of the top 10 most-watched Bonnaroo performance videos that we've posted over the years, and the top 2? Eminem and Lil Wayne. In fact, hip-hop artists comprise 4 of the total top 10.
It's fitting, then, that this year, we have chosen to team up with LiL iFFy. Members of the Harry Potter rap group will be sharing content and allowing our readers to see the festival from a unique point of view.
(Photo by AP/Keystone, Martial Trezzini)
“We’ll share (posts) of various acts and behind-the-scenes stuff,” said Thibus, who performs under the name DJ Tom Ato. “It would be awesome to get some Vines of us with other artists.”
Keep an eye on knoxville.com and @bonnaroonews on Twitter in the days leading up to the festival. We'll be sharing some of our archived content as well as helpful tips for this year's festival.
WANDCORE video that Bernesto and I shot for the one and only Lil Iffy. So much smoke, so much fun. Probably NSFW.
Harry Potter gets a thugged out makeover!
Do you adore Harry Potter?!
Can you not get enough thugged out hip hop?!
Then you should meet LiL Iffy.
LiL Iffy is an artist who has clashed the two worlds of Hip hop and Harry Potter in an artistic dream scape that flows so fluidly it's as if Jo Rowling herself intended for Harry to dream of being a rap legend instead of an Auror.
With Knoxville roots and complete understanding of the Harry Potter world, Iffy creates a thing of beauty that blesses my ears and causes a muffliato spell to come over me so that this brilliant word smith is all I hear.
His first album, "Wand Ambition" is a work of art that I can not express more gratitude about. It also doesn't hurt that the gentlemen behind this brilliance are very kind and grateful people for the success this album has had.
If you want to hear more head to their bandcamp site where you can get their albums!
Here is also a link to their facebook and youtube.
Be sure to like and subscribe to them and show your full support for WANDCORE!
Magic Hustle ~ Wandcore
HL&G: Allan Benfield
Another look at whats cool at UT Knoxville. The pick-o-da-day from The Rock 90.3 »
Here is a personal favorite. The greatest wizard rapper alive, LiL iFFy, gives you a taste of the Magic Hustle experience accompanied by Playboy Manbaby and DJ Tom Ato.
The Rock 90.3 is hosting their Top 10 College Radio Countdown on mtvU & mtvU.com all week. It's here.
Lil Iffy - Sorted Affair feat. Lindsey
Really strange but I luvs
Does Will remind anyone else of Dean Winters? Only when he has glasses on, and only when hes rapping, but since I saw them it's all I see. Anyone?