ALL THAT’S FIT TO DJGITALLY SPIT
ENTRY00015 / OCT 04, 2022 / PRODS & PROJECTILES VOL. 3
About a dozen years ago an up and coming Kansas City company gave me a very promising shot at designing their identity. Let’s just say in retrospect I wish the word “shot” was something I knew going into the project. Unbeknownst to me for several weeks, many artists and designers had been approached to toss ideas into the barrel like a design competition (a tactic I’m not a fan of as a professional, and was even warned about in early design education). No wonder my seemingly elusive pizza parlor meetings took place. Needless to say the job ultimately fizzled. To be honest when boiling it all down, this project ended up being the final straw to break DJG Design. To which I’m quite grateful as it was a long time coming with internal wrestling, and I finally found peace in the pieces of this disaster I poured way too much time and energy into. At least I got a couple slices of pizza out of it. I’d come full-circle: paid in food in the early design days (and some in the middle) and I went out the same way. I’m not here to kick cans, but what’s a little humorous to me is right away I mentioned their chosen business name could cause legal issues down the road. Sure enough, a few years later they had to rename / rebrand. That would’ve come with its own design frustrations. Extra funny is I now drive by their operations almost daily. Looking in the rearview I probably wasn’t the best fit for the job anyway.
In other news ... my forthcoming music package tome DJGCDETC. (1997-2022) is very near the finish line. It will be self-released before the holidays. Speaking of identities ... initially I had plans to release a comprehensive logo book this fall, but it’s likely shelved until spring of next year. As with the music package book I’ll be including every single canceled and limbo project.
-djg














