Dec 11, 2014
L.Garr
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L.Garr
Hyper island master class
Today begins day 2 of my hyper island master class. I intend on writing a more thoughtful post later this week on the experience, but as a way of keeping some key thoughts top of mind for me, here's my day one learnings: - we should stop just repeating an start reflecting. - focus on the learning One not the comfort zone (ha) - change is hard, painful, and hurts - change is needed (or retire) - stop living in the "then and now" and live in why's to come - "how we were" isn't going to help us move forward as an industry - cow tipping is a myth - every has a "stinky fish" - identifying and putting our stinky fish out there at least starts us all out from an honest place - rethink the creative team: partner with a planner - traditional advertising = individuals created ideas - digital/today/tomorrow= an idea can come from anywhere - bringing that idea to life requires collaboration - The Georgetown university CCT program (where I got my masters) is essentially hyperisland In a Jesuit cloak - replacing the word digital with networks really does help change our mindset - rethink the brief. - ask yourself why you would (as a consumer) want to spend any time with any advertisement, ever. No really, marketer, ask yourself and answer honestly. Don't use industry speak. - it's a giant shame that our creative Leaders aren't at the class. Without them them on board, none of this matters as far as reality is concerned. - "digital" in communications / advertising isn't not just snout technology, tools, and vein a computer whiz (ha). -it's a mindset. A way of thinking (forward thinking). A way of understanding how we/people experience life, the world, and all the touchpoints along the wAy. Top line thoughts. Mainly so I don't forget. One thing I've been inspired to do more of is post here more often..so I will (or try to). And seriously - if you're reading this and your interested in this space, visit CCT.Georgetown.edu. Hyper island Also has a 2 year program in Sweden. Special thanks to Dr. Linda Garcia who taught me (so far) everything. I learned on Day 1 of hyper island about 12 years ago - before twitter, 4aquare, Facebook etc existed. Day 2 - here we go....