7 tips for posting effective company updates on LinkedIn
Company updates are one of the best ways to engage your audience. To make it effective, try the following:
When posting updates, add your point of view, include a call-to-action such as a link, and ask meaningful questions to engage your audience.
Post rich media - images and YouTube videos - and encourage them to share.
Share content that is relevant, interesting and valuable.
Create an editorial calendar to post and manage your updates.
Engage with your audience through comments.
Experiment with various types of content to know your audience's likes and dislikes.
Measure the outcome, analyze and fine-tune your strategy.
Source: eGrabber Newsletter