All Hail the ???? Cloud: Smackdown! Glow Cloud vs. [Data] Cloud*
Today I would like to discuss two potentially harmfull, or possibly benign clouds.
In the first corner we have the Glow Cloud. The Glow Cloud is a physical cloud that appeared one day in the sky of fictional town Nightvale, glowing multiple colours and emitting a low whistling sound. During it's first appearance it rained down small animal corpses before growing to cover the entire town and beginning to drop larger animal courses. It also tends to evoke a certain response in people. All hail the Glow Cloud. Or that might just be the mind control. In later appearances it reappears as a concerned citizen and as the president of the school board to ensure that it's children are going to get a good education.
In the second corner we have the equally impressive [data] cloud! Shortened to just “the cloud” the cloud primarily refers to 'the internet' or how various types of data and software are being stored on outside servers rather than the users device. Consider Google Drive which allows users to save and share personal documents online, or rather on Google's servers which are accessible as long as you have an internet connection. Personal documents are far from the only things that can be stored in the cloud, itunes uses the cloud, and there are computers that are being built around the cloud such as Google's Chromebook. Obviously the cloud has an incredible amount of potential and can be hugely convenient. Being able to access information from anywhere? I'd never have to email myself a document again! Devices such as computers, tablets and phones will be able to shrink as they will no longer need to be able to hold as much data.
If we are to believe Marc Andrejavic the term 'cloud' is purposely being used to “obscure obscure the very concrete shifts in control over information associated with the recentralization of information and communication resources envisioned by the architects of the internet “cloud.” I mentioned Google Drive and the Chromebook earlier, and last week I made a post about Google's privacy policy which was big on collecting user information, and right now the way the business model for the cloud is headed it's going to end up with a similar plan. Remember this includes making use of information such as how, where and when you use these services. Out course this procuring of information can be seen as part of a trade-off, you are able to use these services for free and in return Google is able to use the information that they gather about you in order to make money. It's pretty much a win-win situation. But before you make a decision to reject the Glow Cloud in favor of this flashier more technical model consider that the cloud is still fairly new and there are issues that will be upcoming in the future, who owns the material stored on the cloud (did you know that you don't own your itunes library?), what happens when you can't get internet access? What is the likelihood that you can be identified because of the data gathered by the corporations behind the cloud (see: the AOL fiasco of 2006)?
Now that you know the contenders, who do you pledge your eternal allegiance to? The Glow Cloud, or the [data] Cloud?
*A small understanding of the podcast Welcome to Nightvale might be necessary to understand the audio file and some of the content of this post. It was the last one, I wanted to have a little fun.
Works Cited:
Andrejevic, M. (2007). Surveillance in the digital enclosure. The Communication Review, 10(4), 295-317














