Feb 12, 2023
Advertisers Shifting Budgets from Acquisition to Retention in Early 2023
Marketers are already shifting marketing dollars early in 2023. A survey of marketing professionals by Advertising Perceptions via Marketing Dive showed that nearly two-thirds of marketers said they were moving dollars to higher-performing channels. That’s not surprising as the number of channels has exploded over the past few years. With linear TV now standing alone as a mass medium — although…
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