#location based analytics

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Revolutionize Your Business With Location-Based Analytics

Maximize your insights with Airsage's location-based analytics. Track consumer behavior and mobility trends with accuracy, Contact Today.

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How to Use Location-Based Analytics for Decision Making

Many BI firms use location-based analytics tools to target users based on their location data. Why? Because they want to be one step ahead of the game and know where they can create a stir. Many of these decisions are influenced by the economic climate, consumer spending habits, and other demographic factors.

Marketers rely on Geographic Information Systems, or GIS, to determine whether data is magnified enough for quick business decisions. Indoor navigation technology allows data collection by tracking user paths and actions along with the map. 

The GIS is useful for connecting business information to localized maps. And the method is quite intriguing. So much so that businesses are becoming correlated with local events, revealing patterns in transactions and activities that would otherwise be invisible without location-based analytics software.

Use Cases of Location-Based Analytics

In the real world, location-based analytics has a variety of applications. They can help to streamline chaotic supply chains and reduce response time to emergencies. Let's look at two top use cases where location data can help you make quick decisions.

Emergency Medical Services (EMS)

EMS uses location-based analytics to detect emerging trends. It assists in tracking data such as peak times for duty calls and areas where these calls originate. 

How Does Location-Based Analytics Serve?

The extensive analytics data demonstrate vulnerabilities and suggests how to optimize the high-stakes emergency response to these trends. As a result, EMTs can be stationed at critical locations to shorten response times.

Fleet Management Company

It's not just in high-stakes situations that location-based analytics have shown promising results; it's also effective in areas with fewer duty calls.

For example, customer churn caused by missed appointments can be reversed using location-based analytics. 

How Does Location-Based Analytics Serve?

When combined with the operator's fleet management software, the system provides a real-time location for decision making. When insights are available, optimizing routes, scheduling, and navigating paths can all be done seamlessly to improve customer satisfaction.

The focus is on location data, which helps track field operators and assets in terms of dwell time and service time. The location-based analytics software also tracks assets as they enter and exit the geofence, sending controllers proximity alerts and estimated time to service. 

The 3 Ultimate Goals of Using Location-Based Analytics

It is not the same as using any other analytics engine when using Mapsted's location-based analytics. It's an entirely new yardstick with sophistication that no other tool can match. It has ranged in three key areas – 

360-Degree View of the Data

The analytics engine relies on several layers of data below the surface to provide a comprehensive view. In other words, your decisions should not be based solely on visible data, but also on geographic insights and demographics. To top it all off, the data is enriched to add new complex layers to maps, rounding out the picture.

More Visual Mapping

The old method of visualizing data as dots on a map. However, Mapsted's map is more interactive in terms of displaying data. It uses clustering, color coding, and heat maps to paint a clearer picture.

A Deep-Dive Analysis Made Easier

Mapping data is the simplest way to display information that cannot be displayed using traditional charts and tables. Detailed mapping is friendlier to spatial queries and reflects real data as you dive deeper into analytics. Using hotspot analysis and spatial modeling, each 'Why' will be answered satisfactorily.

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Analytics of Croydon Central, London

The town of Croydon is a major metropolitan center in south-east London and the administrative headquarters of the London Borough of Croydon. The 2022 Croydon London Borough Council election will take place on 5th May 2022 to elect all 70 members of the Croydon London Borough Council. Being an elected official or involved in politics, there are many things you need to know about what is going on around you. With today's technological advancements, most politicians are using social media as a tool to communicate with their constituency. Social media is crucial in becoming a successful politician because it puts your message out to the public, by the public and of the public.

If we talk about social media, have you ever thought that it would be easier if you’d have just one platform for all your social media accounts? Convocean's is the solution to your problem. This platform allows you to monitor and post on numerous social platforms using one account.

Convocean's can give you a detailed real-time analytics report of Croydon, London! According to it, the social media population in Croydon central, London is shown in the picture:

On Twitter, Top Hashtag is #COVID19. 21.4% of users are talking about it in Croydon Central, London. If you know the trending hashtags, it will be easier for you to reach out to audiences based on their concerns.

On Facebook, 21.1% of users talk about Violence against girls in Croydon Central, London. This is the trending topic in this area. You can run advertisements based on these trending topics on various platforms to reach out to audiences.

On Instagram, 32% of users are physicians active in Croydon Central, London. Being a campaign manager, you should know what kind of audiences you are targeting. This will help you to reach specific audiences with the exact message!

On YouTube, the following are the top keywords that are currently being used. By using these keywords, you will be able to reach out to maximum audiences. Social conversations are all about using the right keywords.

You can also find more details on it! Visit https://convocean.com/ to know more about us!

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Top 5 winners for the last 7 days which are trending positively on social media

If you want to stay informed and know what is going on in the world, or if you just prefer to keep up with political discussions, it’s your duty to follow the candidates. However, this is easier to say than done as there is a lot of noise and news on social media, and it’s not always easy to separate important pieces of information from various sources. That’s why we came up with a solution – a real-time list of top 5 winners for the last 7 days that are trending positively and going viral through social media:

1. Arizona 6th congressional district,

2. Florida 27th congressional district,

3. Ohio 3rd congressional district,

4. North Carolina 13th congressional district,

5. Florida 2nd congressional district.

Currently, there are the following 3 topics that are popular in these districts:

1. Vaccines,

2. Education,

3. Infrastructure.

Everyone says that we live in a fast-paced world where information changes faster than we can digest it. Social media, such as Facebook and Twitter, has greatly influenced our elections and the way we get our information. With this information, you can be sure to get the latest updates from candidates before election day.

Find more details of Arizona 6th congressional district on  https://convocean.com/analytics/usa/arizona-6th-district

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Analytics of Lucknow, Uttar Pradesh

Lucknow is the capital city of the Indian state of Uttar Pradesh. Lucknow is the administrative headquarters of the eponymous district and division. Lucknow has always been a multicultural city. Legislative Assembly elections will be held in Uttar Pradesh from February to March 2022 to elect 403 members of the Uttar Pradesh Legislative Assembly. Convocean’s real-time analytics can help you to reach voters on social media. As per analytics, currently, there are 56061 users, 807282 users, 482127 users, 571824 users on Twitter, Facebook, Instagram and YouTube respectively.

On Twitter, 23.4% of users are talking about Infrastructure topics in Lucknow, Uttar Pradesh. Other trending topics are corruption and unemployment. With this information, you can run advertisements and reach the audience accordingly.

On Facebook, 34.5% of people are talking negatively about different topics in Lucknow, Uttar Pradesh. Sentiment analysis data can help you to know about people’s opinions and can reach the audience with targeted advertisements.

If we see user analysis on Facebook, 24.6% of users are Nurses in Lucknow, Uttar Pradesh. Based on it, you can differentiate the audience and message them accordingly to reach out.

The following image shows analytics of various political parties and their trending sentiments on Instagram in Lucknow, Uttar Pradesh. This kind of information can help you to know about user personas for different political parties.

On YouTube, the Top Keywords are Healthcare, COVID19 and Covishield. Currently, 33% of users are talking about Healthcare in Lucknow, Uttar Pradesh. If you choose the right keyword to run your ads, you will be able to reach the maximum audience.

Various social media platforms are used in many campaigns. But the lack of social media precision you’ll only waste your time and money. Convocean’s real-time analytics is the solution for this problem. This analytics helps you in many ways for your campaigning. It provides insights into your audiences, which can be used to reach out to them in a more personalized way. To know more about us, visit https://convocean.com/