It's always great to imerse yourself in research for a project... This one within the craft beer industry was one of my favourites... For me, some of the most incredible packaging design is currently being produced within the craft beer market. The use of pattern and illustration is second to none. There are risks being taken with design that are just not being seen in other markets. The sheer surprise and delight that these designs are awarding is just breathtaking, on both an aesthetic and technical level. Take the examples featured here from Kraft Werk in Nottingham. There are tin/cans that are labelled to look like they are printed. Furthermore they are digitally printed so are produced in lower volumes. If you read any of the packaging press right now, all the innovation and risk is coming from smaller businesses, doing lower volumes digitally. These designs feel uninhibited by the might of the large retail brands. There’s a freshness of design that just can’t be matched. Not only are these labels printed digitally but some have a matt finish that give you a wonderful tactile experience. In my upcoming posts I want to examine this phenomenon in craft beer packaging further. There’s some stunning, risky design here that can only but inspire. Hope you enjoy the visual… I’m sure what’s inside will also be equally amazing!!! #packagingdesign #packaging #branding #logotastic #logo #design #brand #beer #craftbeer #bestofpackaging #bestofpack #logodesign (at Cape Town, Western Cape) https://www.instagram.com/p/CGNB5X2Bdv3/?igshid=17036dstlgptj