Look what finally launched!! This professional permanent haircolor by Joico is available in 15 beautiful shades. It is formulated with our Quick Coverage System™ to deliver 100% gray coverage in just 10 minutes while also achieving up to 2X the shine. Now you can make time for more important things while still expecting the same amazing results Lumishine helps me deliver time after time. This fast-acting range of rich and deeply pigmented shades offers long-lasting color. LUMI10 is here to help us reach your full-coverage poTENtial. Who wants to go first? Message me quick to reserve your spot! #lumi10 #thehairapistisin #joico #HbJ (at Hairapy by Jackie at Nadine and Company Hair Studio) https://www.instagram.com/p/CTAek9pHdHX/?utm_medium=tumblr