Apr 1, 2013
Ads By Category - Direct Response
Emart (Korea), "Sunny Sale", Ambient
Cheil Worldwide
This ambient idea is one of the only useful ways I have seen QR codes utilised. This campaign covers all bases; consumer engagement, shareability, it directly drives sales, it's inexpensive, and it's unique.
Emart successfully reached consumers in a non-invasive way, consumers went out of their way to engage with the brand.
Driving consumers directly to the website to make a sale avoids the usual issues of coupons being lost or forgotten about.
A fantastically simple way to make use of natural elements to solve a simple sales problem.