Enhance Fashion Apparel Shopping Experience with Magento 2 Development Services
So, you want to sell a huge range of the best-in-class fashion apparel online. May be you are in the process of launching your own signature brand of fashion apparel. Surely, you have chosen the right ecommerce platform – Magento 2. This is a virtual workhorse and an online powerhouse as an ecommerce platform. Magento 2 enjoys the limelight presently because of its flexibility and alluring design and other vivacious features such as better UX, sturdiness, and security.
All these features add to enhancing the shopping experience that an online customer shopping for fashion apparel desires. As you will know that fashion apparel business is extremely competitive and customers look forward to satisfying their vanity and ego with the help of fashion apparel. Quite plainly, Magento 2 has exactly some of the jazzy features that you will want if you want to exhibit top of the range and big brand fashion apparel on your website. Some of the features that Magento 2 now boasts are as below
Personalization
Magento 2 has added several features that personalize the shopping experience for the savvy online customer looking for ego satisfaction through their purchase of fashion apparel. By tracking shopping behavior while the customer is on the website along with their preferences and browsing history, ecommerce web stores on the Magento 2 platform can offer highly personalized services and products along with specialized marketing incentives to help the visitor convert into a customer and ensure a loyal customer base for your fashion apparel businesss. With this initiative, your shopping cart can close more deals, thereby ensuring a higher ROI.
Advanced Search
By adding advanced search to the Magento ecommerce store, it becomes easier for customers to search for the fashion apparel of their choice, thereby improving the chances of the customer’s desired product to come up in the search results, thereby improving sales. Include the search bar in your Magento storefront along with an easy to use and comprehensive navigation to help customers buy the choosy fashion apparel they desire.
Streamlined Checkout
The shopping experience can also be improved with the help of a streamlined checkout. Once the visitor has satisfied his or her vanity through selecting the purchase of their select fashion apparel, they can now head for the checkout page. This feature is capable of achieving a high conversion rate and also closes the deal rapidly. With Magento 2, you can curtail the shopping cart abandonment rate more efficiently than with other versions, thereby improving the prospects of the sale and thereby the ROI effectively.
Usability Features
Magento 2 has powerful backend tools so that it enhances the ease of use, automation, and the management of orders and sales along with the shipping and inventory. By enhancing the backend, the fashion apparel shopping experience for users can also be improved ultimately. At the same time, Magento 2 has included the best-in-class features so SEO and SMM can be optimized. This enhances the drag-and-drop visual merchandising for product optimization.
Open Source for better shopping experience
Magento 2 includes all the benefits that an open source ecommerce platform should deliver for a better shopping experience. Since you are in the fashion apparel business, you have to deal with a huge amount of variations, products, and different types of apparel for people of all ages and various tastes. Magento 2 has taken care of this requirement and it offers a plethora of templates, extensions, modules, widgets, training and even consulting services to help you build a user-centric ecommerce storefront. What’s more, Magento 2 is capable with the latest version of PHP and other PHP based frameworks such as Zend. It is also compatible with major databases such as MySQL, Oracle, as well as Hadoop. All these features, give users a wonderful and hassle-free online shopping experience.
Other advanced features
Advanced features in Magento 2 like internationalization offer the opportunity to ecommerce business owners to offer your big brand fashion apparel beyond national boundaries. This means that your store can cross geographical and cultural barriers so that you can sell your fashion apparel in different regions of the world. Besides, the mobile phone has impacted the ecommerce sector to a considerable extent. The fact that the mobile phone has emerged as a device of choice to access the internet means that ecommerce websites have had to embrace responsive design to offer seamless user-experience across all devices.
Final thoughts
Magento 2 allows faster speed and improved performance (up to 20% more) and better security features compared to the previous version. The newer version consists of five folders in the root directory compare to nine in the previous version. The newer version makes it difficult for hackers to steal or hack codes directly from the root directory. Hope you do great selling your newest and latest brand of fashion apparel on Magento 2. Good Luck!