Nov 3, 2022
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The impact of Apple iOS 15 launch on email marketers
Marketers have to find new ways to identify preferences By Raviteja Dodda For long, this is the challenge that marketers have been grappling with – how to make subscribers open the mail and how to give an enhanced email experience. An opened email is half the battle won, marketers believe. ‘Open rate’ has been the gold standard for measuring the effectiveness of email marketing. Simply put, an…
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