On Setsubun, when evil spirits roam the streets and knock on your door, it’s time for desperate measures! Fill a Japanese cup called a masu with fortune beans (roasted soybeans). With the cup in your strong arm, bend your knees into a ready position. Ask the bravest family member to open the door on your count. 1, 2, 3, go!
The moment that door rushes open, pushed by the force of a winter gale, with an evil spirit riding on that invisible wave, that’s when you give it a mouthful of beans. Toss that cup of roasted soybeans out through the door while screaming, “Oni wa soto! Fuku wa uchi!” (“Demons, out! Good Fortune, in!”, 鬼は外! 福は内!). As you lunge forward into that demon-tainted wind, the beans clearing your path to safety, catch the side of the door and slam it shut! Fall to the floor, with your back securing the door, and whisper under an exhausted and exhilarated breath, “Oni wa soto. Fuku wa uchi.” Mission accomplished.
Many Japanese on Setsubun prefer instead to have a more tangible target for Mamemaki, to make certain they hit their mark and ward off bad luck for the coming season. This is where a parent courageously puts on the Oni (demon) mask and takes one for the team. Armed with fortune beans and an eagerness to break cabin fever, both spouse and children let the beans fly at the fleeing demon, chanting, “Demons, out! Good Fortune, in!”
Roasted soybeans actually serve two purposes on Setsubun. They are, of course, excellent for thwarting demons, but just as good for snacking on after all that demon-thwarting activity. After Mamemaki is successfully over, the Japanese household gathers and eats the same number of fortune beans as their age for good luck.